Brand Lead
Full time
at sanofi
in
Saudi Arabia
Posted on January 30, 2025
Job details
JOB TITLE: Brand Lead REPORTS TO: Franchise Head One Rare LOCATION: Riyadh JOB PURPOSE Strategically manage and promote product or brand-related activities, ensuring successful market performance and maximizing positive impact on patients’ health while collaborating with cross-functional teams and engaging with healthcare professionals. KEY RESULTS / ACCOUNTABILITIES
- Lead commercial operations of a therapy area by effective planning and execution around the patient journey.
- Use and interpret appropriate data to inform and make robust strategic and investment decisions.
- Accelerate reach through digital channels while remaining consistent with the global business strategy.
- Lead, develop, and execute effective omnichannel campaigns aligning with strategic objectives.
- Build the required scientific evidence to support brand differentiation and competitive mindset.
- Ensure securing treatment supply through frequent insightful long-range demand planning.
- Track and evaluate performance versus defined performance measures and targets.
- Build, expand and strengthen patient services to optimize treatment outcomes.
- Identify and execute key projects and initiatives to shorten the diagnosis time and identify patients.
- Reshape the RD ecosystems via strategic partnerships with governments, associations, and healthcare institutions.
- Accelerate growth of the franchise.
- Formulate and roll out a competitive pricing strategy to ensure brand/portfolio’s market competitiveness and profitability.
- Provide overall direction and vision for the sales team to develop the team’s scientific, operational, and business direction as well as lifting their knowledge and disease communication capabilities.
- Conduct effective internal meetings and interactions to drive business output including Operational Review Meetings, Brand Team Meetings, Induction Trainings, Demand Review meetings, and other relevant meetings.
- Participate in country reviews and network to align local strategies and represent local opportunities and progress.
- Ensure robust P&L management to ensure profitability and rewarding BOI.
- Position Sanofi as a partner of choice for External Experts and thought Leaders through patient focus and high-quality disease & product knowledge.
- Ensure the team conducts daily tasks in alignment with our values, policies, and SOPs.
- Abide by the requirements of the internal Code of Ethics including maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company.
- Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
- Escalates any decisions, or seeks the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role.
- Support and conform to Company safety rules and procedures to ensure a safe and healthy working environment.
- Report any accident, incident, or near miss, whether it be of personal injury or property damage.
- Assist in the investigation of accidents with the objective of introducing measures to prevent recurrence.
- Thoroughly read all safety documentation issued by the Company and comply with its requirements. Escalate any doubts or uncertainties to their supervisor and/or manager.
- Bachelor’s degree.
- More than 4 years of experience in or equivalent in the medical/scientific field.
- Master’s in business administration (MBA).
- Understanding of Gulf/KSA market dynamics.
- Required Skills: Strategic thinking, analytical skills, ability to drive cross-functional teams, agile and able to adapt to changes based on business needs, ability to prioritize, communication skills, goal-driven and a team player. Multicultural knowledge and understanding.
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