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Marketing Executive
Job details
Role: Marketing Executive Salary: Competitive Salary & Benefits Location: Fraser Suites – Riyadh Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world’s leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values: collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff. What you’ll be doing as a Marketing Executive:
- Reporting into the Director of Sales & Marketing, you will support with the development and implementation of marketing strategies, including digital campaigns and promotional initiatives, to increase brand awareness and occupancy for Fraser Suites Riyadh.
- Create engaging content for various platforms, including brochures, newsletters, social media, and digital channels.
- Manage social media accounts by creating posts, engaging with followers, and analysing performance metrics to optimize outreach.
- Conduct market research to identify trends, customer preferences, and competitor activity, informing marketing strategies and campaigns.
- Plan and execute promotional campaigns for events and packages, ensuring high visibility and participation.
- Ensure consistent branding across all marketing channels and collaborate with the Sales Team to align marketing efforts with sales goals.
- Prepare reports on campaign performance, market research, and ROI for review by the Director of Sales and Marketing.
- Assist in managing the marketing budget, ensuring effective allocation of resources for maximum impact.
- Liaise with internal teams, external vendors, and stakeholders to coordinate marketing activities and campaigns.
- Support lead generation efforts through innovative marketing tactics, database management, and close collaboration with the Sales Team.
- Bachelor of Science in Administration or Hotel Management degree is beneficial.
- Tertiary qualifications relevant to Marketing or Sales would be an advantage.
- Previous experience within a hotel sales environment in an internationally recognised hotel chain at managerial level within the GCC market.
- Current/previous responsibility for key accounts and new business generation in premium markets.
- Demonstrated ability to manage own and others’ tasks through to conclusion.
- Ability to lead presentations, conduct effective negotiations and close deals.
- High proficiency in English language oral and written skills.
- Highly organized, able to coordinate the efforts of others and manage multiple assignments and projects.
- Knowledge of hotel PMS (HIS, Opera) and other industry-related software programs would be advantageous.
- Effective problem-solving skills.
- Adaptable to and plans for the demands of a 24x7 hotel environment.
- Ability to work to deadlines and maintain composure at all times.
- Competent in Word, Excel, PowerPoint and other software packages.
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