Manager - Customer Engagement Programs
Full time
at Bupa Arabia
in
Saudi Arabia
Posted on January 30, 2025
Job details
Role Purpose: The Health Lounges Engagement Manager drives business growth by promoting offerings, engaging clients, ensuring smooth operations, collaborating with other functions, managing member enrollment & on-ground activities, and cultivating strong client relationships. Key Accountabilities:
- Member Segmentation & Development of Member-Focused Roadmaps:
- Collaborate with other departments to develop & execute a comprehensive member roadmap.
- Align the member roadmap with primary business objectives to drive growth & engagement.
- Identify & segment members using specific criteria to tailor & optimize programs.
- Implement targeted preparations for each segment to enhance lounge effectiveness.
- Member Outreach & Engagement Retention:
- Proactively engage with prospective members to promote champion health lounge.
- Build & sustain strong member relationships to discover their needs & preferences accurately.
- Design & execute re-engagement strategies to retain members who have previously utilized our lounges.
- Establish strong feedback mechanisms to capture member experiences & drive service enhancements.
- Member Enrollment & Lounge Innovation:
- Direct & streamline the enrollment process for new members into health lounges, ensuring a seamless & efficient experience.
- Continuously drive innovation & elevate program launches to effectively attract & retain members, fostering sustained growth.
- Lounge Promotion, On-Ground Activities & Communication Management:
- Plan & execute on-ground activities to effectively promote the health lounge & its services.
- Craft & distribute compelling messages to captivate & inform potential members, driving interest in our offerings.
- Implement targeted communication initiatives to incentivize individuals to experience health lounge programs.
- Leverage multiple channels to maximize awareness & drive active participation in lounges.
- PMO:
- Establish & maintain a project management framework to support initiatives.
- Coordinate cross-functional teams to prepare & present compelling business proposals.
- Oversee timelines, budgets & deliverables.
- Monitor & report progress.
- Collaborate with stakeholders to align proposals with strategic business objectives.
- Identify risks & develop mitigation strategies for ongoing projects.
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