Growth Marketing Strategist

About BrowserStack BrowserStack is the world's leading software testing platform powering over two million tests every day across 15 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer. BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021. At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

• BrowserStack is Great Place to Work-Certified™ 2020-21
• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi
• Ranked in Forbes Cloud 100 in 2021 - for the second time
• Featured in LinkedIn Top Startups India 2018

Role in nutshell As a Growth Marketing Strategist, you will play a pivotal role in driving the company's growth marketing strategy to drive the marketing pipeline and align with business objectives. You will collaborate with technical experts across marketing and formulate a strategy to achieve pipeline targets. You will have to showcase end to end ownership to drive business results. Desired Experience 6–9 years of experience, preferably in B2B SaaS. Proven track record of developing long-term marketing plans and driving measurable outcomes. Prior experience in management consulting, growth strategy, or product strategy is a plus. Demonstrated success in managing and mentoring teams. Strong understanding of UX principles and the ability to integrate them into content efforts. Proficiency in using analytics tools (e.g., Google Analytics, Amplitude) for performance tracking. Expertise in market research and analysis. Knowledge of the developer or SaaS ecosystem is a strong advantage. Key Responsibilities Strategy Development & Implementation Develop and execute a comprehensive product strategy that aligns with overarching business goals to drive marketing pipe growth. Identify, prioritize, and manage strategic initiatives to enhance product revenue and market share. Collaborate with cross-functional teams to ensure alignment with brand messaging and business priorities. Team Leadership & Mentorship Content Optimization & User Experience Conduct market research and TAM research to identify opportunities for creating and optimizing marketing strategies. Ensure all content efforts prioritize user experience, considering design, tone, style, and usability. Utilize user research and testing methods to ensure content meets audience needs and expectations. Performance Analysis & Market Insights Analyze and track content performance using analytics. Stay updated on industry trends, competitor activities, and market dynamics to refine strategies. Leverage insights to inform long-term content plans and improve content ROI. Strategic Execution Lead key projects or workstreams related to the company's growth and product strategy. Take ownership of strategic initiatives, driving them from conceptualization to execution and outcome assessment. Benefits: In addition to your total compensation, you will be eligible for the following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children, and Parents or Parents-in-law up to INR 5,00,000
• Gratuity as per payment of Gratuity Act, 1972
• Unlimited Time Off to ensure our people invest in their well-being, to rest and rejuvenate, and spend quality time with family and friends
• A remote-first work environment that allows our people to work from anywhere in India
• Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, and well-being to ensure an amazing remote work experience