Email Marketing Specialist
Job details
Position : Email Marketing Specialist Location : Fully Remote (Based in South Africa) Type : Full-time (Initial Six-Month Contract) Are you an email marketing expert passionate about creating personalized, engaging, and results-driven campaigns? Do you have experience using industry-leading platforms like Instantly, SmartLeads, Apollo, or Lemlist? If so, we want you to join our team! We are a B2B creative advertising agency specialising in crafting innovative and humorous video ads for technology companies in the US. With a proven track record of helping brands stand out, we’re seeking someone to elevate our outreach efforts through email marketing and beyond. What you’ll do As our email marketing specialist , your primary responsibilities will include: Email campaign management
- Creating, managing, and optimizing cold email campaigns using tools like Instantly , SmartLeads , Apollo , and Lemlist .
- Ensuring high deliverability and maximizing open and response rates.
- Using platforms such as Apollo , Lemlist , Hunter.io , and Scrapy to identify and build targeted lead lists.
- Enriching data to ensure accurate and complete profiles for outreach campaigns.
- Writing persuasive and personalised email content that resonates with US-based Ideal Customer Profiles (ICPs).
- Tailoring messages to different personas to drive engagement.
- Analysing campaign metrics, identifying areas for improvement, and implementing data-driven adjustments.
- Exciting projects : Work with a team delivering cutting-edge B2B video ads and creative campaigns.
- Remote work : Work from anywhere in South Africa.
- Innovative culture : Join a company that values creativity, humor, and problem-solving.
- Growth opportunities : Hone your skills in a fast-growing agency with plenty of room to grow.
- Proven experience in email marketing, especially with outbound campaigns.
- Strong copywriting skills with a focus on personalization and engagement.
- Familiarity with tools like Instantly , SmartLeads , Apollo , Lemlist , Hunter.io , and similar platforms.
- Knowledge of email deliverability best practices and troubleshooting.
- Data-driven mindset with the ability to analyze and improve campaign performance.
- Bonus: Experience working with US clients or technology companies.
- What was the objective of the campaign?
- Who was the target audience?
- What strategy did you use to personalise the outreach?
- What were the results?
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