Home Saudi Arabia Regional Marketing Manager
Home Saudi Arabia Regional Marketing Manager
Regional Marketing Manager
Job details
Our client is a multinational company in life sciences.
Responsibilities:
- Execute regional marketing tactics that support the global field marketing plan.
- Maintain alignment with product marketing teams to ensure consistent branding and messaging for regional programs.
- Collaborate with regional sales leaders to ensure that local strategies harmonize with global marketing plans.
- Translate the Go-to-Market plan (GTM) and goals into practical quarterly targets, initiatives, and metrics for each region and business unit.
- Report on GTM plan performance to Regional Field Marketing Leadership.
- Collaborate with Regional Sales leaders to execute field marketing programs and campaigns to support sales objectives.
- Analyze the sales cycle, channel mix, and customer segmentation to optimize the selling process across different customer segments and personas.
- Ensure successful lead/opportunity capture, nurture, and delivery to the sales teams.
- Implement targeted campaigns tailored to specific in-field needs not covered by the global plan ensuring consistent branding and messaging, with the global team.
- Set KPIs in alignment with the GTM plan.
- Travel with field marketing team in the region, to provide coaching and feedback on performance.
- Complete performance reviews and other performance management responsibilities for the team.
- Develop and maintain expertise on market analysis including VoC and VoS.
- Synthesize, consolidate, and report on local market dynamics to Field Marketing and Sales leadership within the selling region.
- Assist team to manage KOLs and other customer relationships as necessary.
- Leads and directs a team of 3-5 marketing individuals.
- Works under limited supervision.
- Reports to Regional Field Marketing Manager II or Director of Marketing.
- Oversees the field marketing for a region with sales of 50M+.
- Lead the execution of the Global Field Marketing Strategy within the selling region.
- Uses acquired expertise to analyze and solve problems without clear precedent.
- Enable sales to activate Go to Market strategies.
- Manage, develop, and mentor the field marketing team.
- Consolidate and report on Market Dynamics.
Minimum Requirements:
- Minimum: Bachelor's degree in life sciences, clinical sciences, or marketing. Preferred: MBA with a marketing focus.
- 5 years of proven work experience with a mix of marketing, strategic, technical, and business background.
- A minimum of 2 years marketing experience including upstream and downstream activities.
- Experience working in a field marketing team is an advantage.
- Sales Experience is an advantage.
- Deep knowledge of local markets in the selling region.
- Skilled in performance management.
- A knowledge of project management best practices.
- Proficiency in driving revenue through highly effective marketing and measuring results.
- Skilled in building positive relationships with customers, partners, and internal teams, across multiple departments and functions.
- Customer centric, creative, and visionary thinker.
- Proficient problem solver and data driven decision maker.
- Can work independently and is accountable to team performance.
- The candidate MUST be based in Saudi Arabia. Otherwise, it will be on a case by case basis.
- English & Arabic are mandatory. French is a plus.
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