Job details
What You’ll Be Doing
- Enablement Platform Ownership: Drive the overall adoption and utilization of enablement platforms, instilling sound governance across the GTM organization, general administration to ensure strong and consistent platform health, training/evangelism, and incorporating/distilling feedback.
- Drive the enablement platform portfolio as a strategic component for supporting ongoing GTM programs.
- Lead the organization of content creators through the building and maintenance of metadata and taxonomies to meet current and future customer and business needs. Partner with cross-functional leads to drive alignment and ensure consistency across teams.
- Provide appropriate enablement system training for the organization.
- Content Architecture: Lead the development and implementation of a comprehensive enablement content architecture, ensuring seamless accessibility and effective utilization by the sales team.
- Content Performance Analysis & Optimization: Conduct in-depth analyses of content performance, leveraging advanced analytics to drive strategy and decision-making.
- Content Management: Oversee the entire content lifecycle with a focus on strategic planning, governance, creation, editing, approval, publishing, and retirement.
- Innovation in Content Delivery: Lead the exploration and implementation of cutting-edge content delivery methods for sales teams to enhance engagement and effectiveness.
- Training and Support: Train enablement teams on how to design and build content to utilize best-practices and deliver high quality experiences to the sales teams.
- Standardization: Create and document standard processes, policies and templates with use cases and best practices.
- System Management: Manage all system upgrades, enhancements, and customizations to maintain and enhance the overall user experience.
- Continuous Improvement: Utilize field feedback and information gained through platforms to execute on continuous improvements and inform business-level decision making.
- 8+ years of experience in platform, knowledge and content management for Field Enablement teams.
- MUST be an expert with Highspot (i.e. you have owned Highspot at a previous company).
- 3+ years of true people management experience.
- Proven experience managing enablement systems (Highspot, WalkMe, Gong, Circle HD, Scribe, LMS Platforms).
- Passion for and championship of content transformation, organization and optimal user experiences.
- Demonstrated experience leading content strategy initiatives and managing complex content projects.
- Understanding of sales processes and how enablement content contributes to sales success.
- Exceptional verbal and written communication skills.
- Sharp critical thinking and analytical skills to measure and optimize content effectiveness.
- Self-reliant and capable of quickly solving problems and resolving conflicts at various levels.
- Strong project management skills with the ability to lead cross-functional teams.
- Ability to work cross-functionally with sales, marketing, and product teams.
- Experience in high-growth environments with an understanding of how to navigate organizational change efforts.
- Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
- Develops Talent: Developing people to meet both their career goals and the organization’s goals.
- Drives Results: Consistently achieving results, even under tough circumstances.
- Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.
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