Central Marketing Category Manager

Central Marketing Category Manager, Dublin

Client:

Perrigo

Location:

Dublin, Ireland

Job Category:

Other -

EU work permit required:

Yes

Job Reference:

b2e20d6081fe

Job Views:

52

Posted:

22.01.2025

Expiry Date:

08.03.2025

Job Description:

Description Overview Are you naturally curious by nature, proactive and passionate about Medical Marketing? We are hiring an experienced Global Marketing Manager to work on a key strategic global category in one of our European Head Offices. Scope of the Role In this role, you will:

• Be the category lead, coordinating and influencing the cross-functional team & senior management stakeholders.
• Develop category strategy to define a clear growth roadmap with a consumer first approach (product innovation, go to market strategy, activations platform).
• Anticipate consumer trends, competition & new regulations and how these fit into our growth strategy roadmap.
• Actively collaborate with top tier countries across Europe.
• Define and execute innovation pipeline (concept, research and development).
• Lead execution of activation toolkits (TVC, digital, POS), with the right consumer insights & touchpoints in partnership with top tier countries.
• Report, track, learn & suggest improvements by analysing the impact on sales of marketing actions.
• Take full P&L ownership including A&P management and optimisation.

Experience Required

• Leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence.
• Stakeholder management skills able to influence peers, leadership, exec and local teams.
• Proven track record in generating growth through creative thinking, NPD management and 4Ps excellence.
• A strong drive for results, can do attitude and performance tracking.
• Analytical skills and ability to build KPIs.
• Passionate & driven person.
• Moderate travel: 20-30% of the time.
• Advanced English.
• 8 years + preferably in Healthcare, OTC or FMCG and someone who is proactive and leads by example.

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