Job details
Job Title: Brand Executive Job Location: Dubai Department: Retail Ops Reports To: Business Head
Job Description
Position Summary/Job Purpose: The Brand Executive will support the implementation of marketing and branding strategies. This role involves collaborating with various teams to execute promotional campaigns, manage brand assets, and ensure brand consistency across all marketing channels and activities. Additionally, the Brand Executive will be responsible for maintaining essential marketing databases and generating reports that contribute to strategic decision-making.Essential Functions/Responsibilities:
- Brand Strategy Implementation: Assist in the development and execution of brand strategies to enhance brand visibility and market penetration. Support the management of brand positioning and identity, ensuring consistency across all marketing and communication channels.
- Campaign Management: Collaborate with the marketing team to plan and execute effective marketing campaigns. Coordinate with external agencies and vendors to ensure timely delivery of marketing materials and services.
- Market Research and Analysis: Conduct market research to gather insights on current trends, customer behaviors, and competitor activities. Analyze market data to support decision-making and strategy adjustments. Assist in the creation of marketing content for various platforms, including digital, print, and social media.
- Event Coordination: Support the planning and execution of brand events, trade shows, and promotional activities. Coordinate logistics, manage event schedules, and liaise with suppliers and partners.
- Stakeholder Engagement: Collaborate with internal teams, including sales, product development, and customer service, to ensure brand consistency and meet cross-functional needs. Maintain relationships with external partners and vendors to support branding efforts.
- Brand Assets Management: Manage the inventory of branding materials such as brochures, sales kits, and promotional items. Ensure compliance with brand guidelines in all external communications and materials.
- Documentation & Reporting: Provide support by composing and/or editing the required documents. Maintain and manage databases to ensure accurate and accessible data. Generate regular reports to inform strategy and operational adjustments.
Employment Standards
Education: Minimum Qualification required: Bachelor's Degree in Marketing, Business Administration, or related field. Experience: 2 - 3 years in Luxury Fashion and Accessories Buying.Required Knowledge, Skills, Abilities and Attributes:
- Experience in developing and implementing successful branding strategies.
- Strong understanding of market trends and consumer behavior.
- Excellent interpersonal and analytical skills with a creative mind.
- Expertise in graphic design software and digital marketing tools.
- Data-driven thinking and an affinity for numbers.
- Outstanding communication and negotiation skills.
- Planning skills.
- Full understanding of MS Office applications.
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