Digital Analytics Lead - Manama - Zain Bahrain

Zain is a pioneer in mobile telecommunications in the Middle East, founded in 1983 as the region's first mobile operator. We have since expanded rapidly through our strategic expansion initiative initiated in 2003.

About the Role

The Digital Analytics Lead drives data-driven decision-making by overseeing digital analytics tools, generating actionable insights, and optimizing digital channel performance. This role requires strong analytical skills, proficiency in data tools and technologies, and collaboration with cross-functional teams to enhance business outcomes.

Main Responsibilities & Duties

• Data Management & Integration:
• Oversee the setup, configuration, and maintenance of digital analytics platforms.
• Manage data collection processes to ensure accuracy, consistency, and compliance with data governance standards.
• Integrate analytics tools and data sources to create a comprehensive digital performance measurement framework.
• Performance Analysis & Insights:
• Monitor key performance indicators (KPIs) and digital metrics across platforms to assess campaign effectiveness and user behavior.
• Analyze data trends to uncover insights and opportunities for optimization.
• Provide recommendations to improve digital experiences and drive conversions.
• Partner with marketing, product, and BI teams to align analytics strategies with business goals.
• Develop and present dashboards, visualizations, and performance reports for stakeholders.
• Contribute to the creation of data-driven strategies for customer engagement and retention.
• Implement and optimize tools for customer engagement, mobile performance measurement, and workflow automation.
• Leverage emerging technologies to enhance data connectivity and reporting efficiency.
• Stay Current with Industry Trends:
• Stay up-to-date with advancements in digital analytics, tools, and methodologies.
• Recommend and implement innovative approaches to improve analytics capabilities.

Skill and Knowledge

• Experience with customer engagement platforms and mobile measurement tools.
• Familiarity with workflow automation and application performance monitoring tools.
• Knowledge of data governance and compliance best practices.
• Proficiency in analytics platforms and data visualization tools.
• Strong understanding of digital marketing channels and performance optimization.
• Excellent problem-solving skills with the ability to translate data into actionable insights.
• Effective communication and collaboration skills to work with cross-functional teams.

Education and Experience

• Bachelor's degree in Marketing, Business, Data Science, or a related field; advanced degree preferred.
• 5+ years of experience in digital analytics, data management, or a similar role.

About Application Process

If you meet the criteria and are enthusiastic about the role, we welcome your application. #J-18808-Ljbffr