Digital Marketing Officer

Digital Marketing Officer Exclusive opportunity for a Digital Marketing Officer to join a UK membership body on a permanent basis. Reporting into the head of Digital, the successful candidate will work as part of a wider marketing team and be primarily focused on CRM/Email and managing website content. 1 day a week in St Albans office, 4 from home Key Responsibilities:

• Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud or equivalent CRM platform
• Develop automated marketing workflows and nurture campaigns to improve engagement and conversion rates including events
• Segment email lists and track and analyse email performance
• Regularly upload, update, and maintain website content, ensuring alignment with brand guidelines
• Embed forms, surveys, and other interactive elements to enhance user engagement and data collection
• Work closely with internal teams to support the launch of new projects or initiatives
• Provide training or support to team members on email marketing tools or website updates as necessary
• Generate and interpret regular reports on digital performance metrics, covering email marketing and website activity
• Assist in ad-hoc marketing projects or campaigns

• Proven experience in email marketing and campaign automation, Salesforce CRM/ Salesforce Marketing Cloud and Umbraco
• Strong written and verbal communication skills
• Proficiency with website content management systems (CMS), such as WordPress, Drupal, or similar platforms
• Proficiency with website content management systems (CMS), such as WordPress, Drupal, or similar platforms
• Strong understanding of GDPR and email marketing compliance standards
• Familiarity with HTML/CSS for embedding and troubleshooting forms or web content is a plus
• Analytical mindset with experience using tools like Google Analytics, Tableau, or similar platforms
• Exceptional organisational skills and attention to detail
• Experience of maintaining large, complex websites, including approving content, making sure in-house web guidelines are followed, and generally supporting a range of content creators within the organisation
• Knowledge of modern content good practice and experience of working with colleagues to create easy to find, easy to understand content for a complex organisation’s website
• Knowledge of digital marketing tech

• Competitive salary and benefits package
• Opportunity to go permanent
• A collaborative and innovative work environment
• Flexible working hours and potential for remote work
• Generous pension & holiday