Junior Brand Manager - Biscuits and Meals
Full time
at TN Ireland
in
Ireland
Posted on January 28, 2025
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Junior Brand Manager - Biscuits and Meals, Dublin
Client: Location: Dublin, IrelandJob Category:
OtherEU work permit required:
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051d8861beedJob Views:
114Posted:
21.01.2025Expiry Date:
07.03.2025Job Description:
Description This is a fantastic opportunity for a JBM or BM to work on iconic and much loved brands during an exciting period of growth. Working as part of the Ireland Marketing team focusing on Biscuits and Meals, you will also have exposure to regional and global teams and will work with leading edge techniques and resources. Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities. How you will contribute You will work with others to execute the brand strategy for designated brands (eg: Oreo, Snack, Cadbury biscuits), develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you will help develop integrated marketing communications and 360-degree campaigns. Responsibilities Business Planning- Leading situational analysis, strategy development and recommending growth plans for sustain brands.
- Leading Meals portfolio.
- Support development of financial bridges and aligning growth targets with sales company.
- Presentation and alignment of plans with key stakeholders.
- Ensuring marketing inputs are available for monthly forecast review meetings.
- Management of A&C budget.
- Leading cross agency teams from brief through to execution.
- Developing consumer plans that are routed in strong consumer insight.
- Managing agency relationships – advertising, media, experiential, PR, digital.
- Developing the business case to drive growth & margin.
- Leading the internal project process (with cross functional team).
- Developing the launch plan – marketing and trade activation.
- Setting launch KPI’s and tracking in market results.
- Delivering results.
- Marketing preferably in the fast-moving consumer goods sector.
- Our brands and business with a clear understanding of our consumers.
- Delivering results autonomously and influencing stakeholders.
- Analytical skills and a creative mindset—a balance of commercial and strategic acumen.
- Presenting a story in an inspiring and convincing manner.
- Project management from design to completion with an action orientation.
- Proven track record within a JBM/BM role in a FMCG context.
- Commercially astute with P&L experience.
- Innovation and project experience required.
- Strategic thinker with the ability to take insights and translate into actionable business initiatives.
- Agency management and ATL experience required.
- Learns quickly when facing new problems, enjoying the challenge of unfamiliar tasks and open to change + standing alone.
- Ability to build strong personal relationships & leverage relationships to deliver strong business results.
- Educated to at least degree level or equivalent, a marketing degree or relevant business experience required.
- Nielsen and Kantar experience.
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