Senior Manager Modern Trade

Full time at Americana Foods in UAE

Posted on January 28, 2025

Job details

Responsibilities:

Contribute towards the preparation of modern trade budget and monitor financial performance against the budget
Lead modern trade channel development activities in line with trade marketing, category, and customer-specific plan
Determine and manage key retail accounts through detailed planning and execution, to accomplish and advance sales targets
Present, sign, and implement the agreements by customer by outlet as per Americana Foods guidelines to achieve a superior in-store presence
Define detailed plans and targets for existing and new customers and identify strategies for achieving the same
Provide recommendations for policies related to the development of BDAs in line with all relevant procedural/legislative requirements.

Customer Management:

Identify target customers by developing clear selection criteria for key account customers
Maintain account profile for each customer to optimize channel output in terms of sales, logistics, and service level
Establish a relationship with Customers and provide the highest standards of customer service
Engage with customers to identify requirements and resolve any queries or complaints
Identify opportunities for customer business development in new territories or categories and coordinate with customers to build growth plans
Negotiate long-term agreements by developing abiding contracts with key accounts to secure visibility and volume growth targets per account
Provide support in product design and specifications, marketing, and logistics depending on customer needs
Coordinate with Modern Trade account teams and customer marketing teams on plans and inputs to maximize sales from the channel
Implement annual activity calendar by developing tailored programs for individual accounts that are in line with brand strategy to influence consumer purchase decisions and foster brand image
Monitor reports received from stores through the Merchandiser
Review account profitability based on product mix across categories
Work with the Trade Marketing team to drive the implementation of BDA and maximize returns from the customers in line with the agreement
Review account performance and engage with customers for reviews and action planning
As a part of S&OP, provide inputs on channel forecast, promotion opportunities, etc., and actively participate in the demand planning process

People:

Allocate work to team members and provide guidance
Nominate for training as per guidelines to ensure that team members receive all necessary training and development to enable them to carry out their responsibilities to the required standards
Review team member performance in line with goals and expected behaviors

QUALIFICATIONS, EXPERIENCE, & SKILLS: Academic and professional qualifications:

Bachelor's/Master's degree in Business Administration from a reputed University; specialization in Marketing and Sales Management would be preferred

Experience:

10 years of experience preferably in the consumer products / packaged goods sector
Experience in E-commerce channel is strongly preferred

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Hiring company

Americana Foods

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Home UAE Senior Manager Modern Trade

Senior Manager Modern Trade

Job details

Apply safely

Hiring company

Americana Foods

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