Marketing Content Specialist

Content Marketing Specialist - 3 days a week in Central London, Remote Mondays and Fridays. In office Tuesday - Thursday. Intro A leading tech company is looking for a Content Marketing Specialist to join their marketing team and help support brand awareness, lead generation and campaign execution across multiple channels to drive pipeline and revenue growth. Key Points

1. 3-5 years of experience in a technology company or agency serving tech industry
2. Ideally a specialist in content distribution and performance marketing but we’re keeping it broader for now
3. Not a management position

• Repurpose content into new formats (such as blogs, video clips, webinars, social posts and more) to distribute across multiple channels to amplify its reach.
• Identify opportunities and drive creative ideas for maximizing the reach and effectiveness of content so it resonates with specific audience segments and buying stages
• Manage distribution of content across multiple channels
• Nurture leads with personalised email campaigns – creating targeted email nurture tracks and building workflows to drive engagement
• Run online events (webinars)
• Help conceive and develop new campaigns and strategies, including personalization tactics and emerging distribution channels, to engage our audience.
• Track performance and engagement metrics to optimize distribution strategy
• Collaborate with Sales to design personalized experiences for prospects, including tailored email sequences or personalized landing pages.
• Support account-based marketing (ABM) efforts by delivering highly customized content for key accounts or industries.

• 3-5 years marketing experience for a B2B business in the technology/software space (if you have experience of marketing to technical buyers that’s even better)
• Ability to optimize content for each channel's unique requirements and audience behavior
• Experience of creating, repurposing and distributing engaging, informative content
• Strong editorial skills to identify key messages worth highlighting, and the ability to tell stories through different formats
• Understanding of B2B content distribution channels (LinkedIn, email, industry forums, partner networks, etc)
• Experience of marketing automation platforms (we use Hubspot)
• Knowledge of paid distribution strategies such as LinkedIn ads and content syndication
• Understanding of marketing analytics and attribution, with the ability to generate insights and recommendations to optimize performance
• Excellent English, with great writing and communication skills
• Good attention to detail
• Being comfortable with understanding and marketing a technical product to technical buyers

• Experience with technical messaging towards upper middle management audience
• Experience in data integration, ETL, data engineering or data science
• Skills with video creation and editing
• Experience with moderating webinars
• Willingness to learn and experiment with new ideas, formats and channels (such as AI tools)
• Experience in running communities on social media

• Creative, with great writing and communication skills in technology-related topics
• Ready to bring new ideas to the table, and carry out experiment
• Experienced “doer” in marketing wanting to take on more responsibilities