Marketing Automation Executive
Job details
About Us: ODN builds innovative e-commerce content solutions for online marketplaces and global brands. We manage all the digital channels for a brand, providing a comprehensive content strategy, content production, and creative design solutions to consistently supply these channels with high-quality content in a quick turnaround time. This includes shoots, videos, GIFs, reels, stories, A+ content, brand stores, and more. With 9 years of experience, ODN has served over 500 clients across more than 80 product categories in India, the APAC region, and the Middle East. We are also aggressively expanding into the US and European markets, solidifying our position as a leader in shop-now content and driving superior e-commerce conversions through compelling content. Roles & Responsibilities:
- Develop, implement, and manage marketing automation campaigns across multiple channels (email, social media, web etc)
- Experience in running Google ads, Facebook ads & Instagram ads.
- Hand-on experience on marketing automation tools like Apollo.io, Sales Navigator, Hubspot, Marketo, Mailchimp, GetResponse etc
- Segment and maintain the marketing database to ensure effective targeting and personalization.
- Create and optimize landing pages, email templates and workflows to increase conversion rates.
- Collaborate with the content team to develop engaging and relevant content for campaigns.
- Monitor and analyze campaign performance metrics, and generate reports to inform strategic decisions.
- Work closely with sales teams to align marketing efforts with sales goals and ensure lead quality.
- Get onto calls with Indian and international clients for converting leads.
- Stay updated on marketing automation trends and best practices, recommending improvements to the existing system.
- Troubleshoot technical issues related to the marketing automation platform.
- Bachelor's degree in Marketing, Business, or a related field, with 3-5 years of experience in marketing automation and digital marketing.
- Proven expertise in running Google Ads, Facebook Ads, and Instagram Ads to drive lead generation and conversions.
- Hands-on experience with marketing automation tools like HubSpot, Apollo.io, Mailchimp, and others, along with skills in database segmentation and workflow optimization.
- Strong communication skills to engage with Indian and international clients for lead conversions.
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