Internal Email Marketer

Job Title: Internal Email Marketer Location: South Africa, Remote UK Working Hours: 8.30am- 4.30pm About our client: A UK-based performance-driven marketing agency specializing in paid media services, including PPC and paid social campaigns. They focus on creating commercially underpinned strategies that drive profit and sales, measuring beyond the click to ensure every pound spent delivers tangible value. Their comprehensive growth services encompass market research, conversion rate optimization, and landing page creation, tailored to both B2B and B2C clients. Job description: As a marketing business ourselves, we cant afford to have low quality cold outreach as it could potentially damage our brand. As the ABM & Lead Generation Specialist, you will be responsible for designing, implementing, and managing targeted lead generation campaigns. Your expertise in creating high-quality, relevant data lists, email outreach, LinkedIn outreach, and nurture sequences will be critical. Working closely with our team of specialists, you will ensure the quality and relevance of leads before outreach and continually optimize campaigns for performance.

• Research and build high-quality, targeted prospect lists that align with our ideal customer profile.
• Leverage tools such as LinkedIn Sales Navigator, Instantly.ai, and other data platforms to identify potential leads.
• Write compelling, brand-aligned email copy tailored to each audience segment.
• Manage outreach campaigns through tools like HubSpot, Instantly.ai, or similar platforms.
• Monitor campaign performance and optimize for open rates, response rates, and conversions.
• Develop and execute LinkedIn outreach strategies to engage with prospects meaningfully.
• Craft personalized connection requests, messages, and follow-ups.
• Design and implement automated and manual nurture sequences to move leads through the sales funnel.
• Regularly review and refine sequences based on engagement metrics.
• Collaborate with specialists to vet lead quality and relevance before outreach.
• Provide feedback to refine targeting criteria and improve lead generation outcomes over time.
• Analyze campaign metrics and provide actionable insights to improve performance.
• Maintain a continuous improvement approach to all lead generation activities.
• Ensure all communication reflects our brand voice and values.
• Maintain a focus on quality over quantity in lead generation efforts.

Requirements

• Proven experience in ABM, lead generation, or similar roles within a B2B environment.
• Expertise in tools such as HubSpot, Instantly.ai, and LinkedIn Sales Navigator.
• Exceptional copywriting skills, with a focus on crafting engaging and professional outreach content.
• Strong understanding of data segmentation and targeting for B2B lead generation.
• Analytical mindset with the ability to interpret campaign performance data and drive improvements.
• Experience collaborating with teams to ensure lead quality and relevance.
• Highly organized and self-motivated, with the ability to manage multiple campaigns simultaneously
• Commitment to delivering high-quality results and building lasting client relationships.

• Experience in paid advertising or digital marketing agencies.
• Familiarity with additional tools and platforms for lead generation and analytics.
• Background in copywriting or sales enablement.

Benefits

• Be part of a dynamic and fast-growing agency that values innovation and excellence.
• Opportunity to take full ownership of the lead generation function and make a significant impact.
• Work with a collaborative and supportive team that prioritizes quality and client success.
• Competitive compensation package with growth opportunities.