Commercial Marketing Lead (Brand Manager), Dublin - Consumer Health

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Commercial Marketing Lead (Brand Manager), Dublin - Consumer Health, Dublin

Client:

Kenvue

Location:

Dublin, Ireland

Job Category:

Other

EU work permit required:

Yes

Job Reference:

e200fc23757b

Job Views:

79

Posted:

21.01.2025

Expiry Date:

07.03.2025

Job Description:

Commercial Marketing Lead This position reports into the Senior Commercial Marketing Lead and is based at our Dublin office (hybrid). Who We Are At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands—including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S, and BAND-AID that you already know and love. Our global team is made up of 22,000 diverse and brilliant people, passionate about insights, innovation, and committed to delivering the best products to our customers. What You Will Do The Commercial Marketing team is tasked with developing and executing best-in-class local marketing activation plans grounded in consumer, shopper & customer insight to build sustainable growth and profit. In conjunction with the Senior Commercial Marketing Lead and the regional brand team, the Commercial Marketing Lead is responsible for the localisation and optimisation of regional integrated marketing campaigns for best-in-class execution in market. This role will work within the Seasonal Brands Portfolio (BENYLIN, SUDAFED, ZARBEES, and CALPOL) with sole management for CALPOL. An integral part of the role is the proactive utilisation of data to generate key local insights and direct strategy.

Key Responsibilities

Strategic Brand Planning

1. Lead the local business planning process for Calpol. Provide upfront input on local requirements and assess relevancy of regional initiatives for the Irish market.
2. Ensure ongoing implementation of appropriate strategy for Ireland via identification of local need gaps.
3. Ensure clear prioritisation on key growth drivers and making choices around appropriate investment levels.
4. Set appropriate metrics & objectives and ensure that all activities meet revenue, profit, and share expectations.

Monitor the Market / Insights

1. Responsible for in-depth performance tracking including in market share and internal performance metrics on channel and customer and discuss relevant actions with the Customer Account Management and Regional Marketing Teams respectively.
2. Provide Regional Marketing Team with competitive information & lead local challenges.
3. Use data to assess success of previous campaigns/initiatives and recommend corrective action where necessary.

Optimize New Product Development launches

1. Accurately size and assess NPD opportunity within the Irish market.
2. Produce and present engaging retailer sell-ins designed to optimize opportunity.
3. Devise pricing strategy based on consumer insight and competitive set.
4. Monitor and evaluate actual vs targets (across distribution, sales, profit, share) and suggest corrective actions where needed.

Develop and implement Local Activation Plan

1. Develop and deploy a local Activation Plan for the brand, based on planned NPI roll-outs and defined strategic brand plans.
2. Collaborate with key stakeholders and Customer Account Managers to ensure execution of the plan per channel and customer based on local knowledge (trade windows, lead times, key account agreements) and in timely alignment and coordination with consumer-facing activation.
3. Provide pharmacy and mass sales teams with brand education and relevant detailing material.

Provide leadership to local Customer Channel Teams & lead Customers

1. Optimise and/or challenge local trading strategy providing corrective action where necessary.
2. Provide channel teams & customers with best-in-class training, presentational & promotional materials.
3. Act as marketing lead on local customer initiatives.

Qualifications

What we are looking for

1. Bachelor’s Degree or equivalent.
2. Progressive experience within a relevant Marketing/Commercial/Analytic role.
3. Strong experience in sales and share data analysis (Experience using Nielsen and/or IQVIA a plus).
4. Affinity to operational & customer-focused Consumer business.

What’s in it for you

Competitive Benefit Package Paid Company Holidays, Volunteer Time & More! Learning & Development Opportunities Employee Resource Groups #J-18808-Ljbffr