E-Commerce and Digital Marketing Manager
Job details
Company Description Skin Design London is a trailblazing luxury skincare brand that has redefined the cosmeceutical industry by inventing Designer Cosmeceuticals and introducing the first Prescriptive Edit. This revolutionary approach is designed to treat skin effectively without irritation or downtime, cutting through the confusion of today’s crowded skincare market to show you exactly what your skin needs. Renowned for its transformative, clinic-led formulations. As a fast-growing brand with a loyal global following, we are seeking an experienced and innovative professional to lead our D2C e-commerce and digital marketing efforts. Role Description This is a full-time hybrid role for an E-Commerce and Digital Marketing Manager located in Greater London with flexibility for remote work. This individual will be instrumental in driving the D2C side of your business, turning our brand’s digital presence into a powerhouse for customer acquisition and retention. Qualifications E-Commerce Management
- Own and optimize the e-commerce platform (Shopify or equivalent) to maximize conversions, AOV (Average Order Value), and customer retention.
- Implement CRO (Conversion Rate Optimization) strategies, including AB testing and UX enhancements.
- Oversee product launches, online merchandising, and promotional campaigns.
- Drive initiatives to grow subscription models and repeat purchases.
- Develop and execute paid media strategies across channels (Google Ads, Facebook, Instagram, TikTok, etc.) to achieve growth targets.
- Optimize campaigns for ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).
- Monitor analytics and performance metrics to refine targeting and budgeting.
- Design and manage email/SMS marketing campaigns using platforms like Klaviyo, focusing on segmentation and personalization.
- Build loyalty programs and implement customer retention strategies to increase LTV (Lifetime Value).
- Develop post-purchase funnels to engage and re-engage customers effectively.
- Collaborate with creative and marketing teams to ensure campaigns align with brand values and aesthetics.
- Lead the creation of educational and engaging content that resonates with luxury skincare consumers.
- Work with influencers and affiliate partners to amplify brand presence.
- Analyze website and campaign performance using Google Analytics, Shopify, and other tools.
- Provide regular reports on KPIs, highlighting growth opportunities and insights.
- Test and scale emerging growth channels to stay ahead of industry trends.
- Experience :
- 5+ years in e-commerce and digital marketing, preferably in luxury beauty or skincare.
- Proven track record of scaling D2C brands and achieving 7-figure annual revenue.
- Skills :
- Deep understanding of paid media, SEO, and email marketing.
- Proficient in tools like Google Analytics, Klaviyo, and Shopify.
- Strong analytical and strategic mindset with a hands-on approach.
- Soft Skills :
- Excellent communication and leadership abilities.
- Creative thinker with an eye for detail and design.
- Passion for skincare and a customer-first attitude.
- Be part of a dynamic, fast-growing brand with global recognition.
- Opportunity to shape and drive the digital growth of a luxury skincare leader.
- Collaborative and creative work environment.
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