Home Saudi Arabia Senior Brand Manager
Home Saudi Arabia Senior Brand Manager
Senior Brand Manager
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Direct message the job poster from Converge
Partner & Director @ Converge I Leadership Hiring I Global Recruitment Expert | Executive Search | Partner with Purpose
About the Company: A leading regional FMCG player renowned for its diverse portfolio of trusted brands across the GCC region. Role Overview: As a Senior Brand Manager, you will lead the strategic development and execution of brand initiatives for a flagship product category. Reporting to the Marketing Director, you will be instrumental in driving brand growth, enhancing market share, and ensuring consistent brand positioning across key markets. Key Responsibilities: Brand Strategy:- Develop and implement comprehensive brand strategies aligned with business objectives.
- Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.
- Lead the planning and execution of 360-degree marketing campaigns, ensuring alignment across all touchpoints (digital, ATL, BTL, and trade marketing).
- Oversee agency partnerships to deliver creative and impactful campaigns.
- Collaborate with R&D and cross-functional teams to launch new products and revamp existing portfolios.
- Monitor product performance and propose enhancements based on consumer feedback.
- Manage and optimize brand budgets, ensuring efficient allocation of resources.
- Track ROI and effectiveness of marketing initiatives.
- Mentor and develop junior brand managers, fostering a culture of creativity and accountability.
- Drive cross-functional collaboration with sales, supply chain, and finance teams.
- Utilize data analytics to measure brand performance and consumer engagement.
- Provide regular reports and actionable insights to stakeholders.
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- 7+ years of progressive brand management experience in the FMCG sector.
- Proven track record in developing and executing successful marketing strategies.
- Strong understanding of Saudi and regional consumer behavior.
- Excellent communication, presentation, and project management skills.
- Proficiency in data analysis tools and marketing software.
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing, Art/Creative, and DesignIndustries
Food and Beverage Manufacturing, Dairy Product Manufacturing, and Tobacco Manufacturing #J-18808-LjbffrApply safely
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Hiring company
Converge
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