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Home Qatar Public Relations Specialist

Public Relations Specialist

Full time at Al Abdulghani Motors Co. in Qatar
Posted on January 25, 2025

Job details

Job Summary: We are seeking a motivated and skilled Public Relations Specialist to support the execution of strategic PR initiatives for the Toyota and Lexus brands in Qatar. In this role, you will assist in managing media relations, crafting communication materials, and supporting the development of campaigns aimed at enhancing the brands’ visibility and reputation. Working closely with the marketing and communications teams, you will help strengthen public perception of these brands, ensuring consistency with the company’s values and objectives. Key Responsibilities:

  1. Media Relations:
  2. Assist in building and nurturing relationships with local and regional media outlets, journalists, and influencers.
  3. Support the development of PR calendars, press releases, media kits, and other communications materials for key initiatives and brand activities.
  4. Coordinate media inquiries and interview requests, providing assistance in responding to media questions and facilitating interviews.
  5. Monitor media coverage and track key stories related to the Toyota and Lexus brands.
  1. Brand Promotion:
  2. Support the execution of PR campaigns and activations to promote Toyota and Lexus brands, utilizing both traditional and digital media channels.
  3. Work closely with the marketing team to help integrate PR strategies into larger brand campaigns.
  4. Assist in organizing media test drives, press events, product launches, and other activities that contribute to brand promotion.
  1. Corporate Communication:
  2. Help craft and distribute corporate communication materials, such as press releases, speeches, and internal updates for executive leadership.
  3. Ensure alignment and consistency in brand messaging across all communication materials.
  4. Provide support for internal communications initiatives that reflect the company’s objectives and values.
  1. Media Monitoring & Reporting:
  2. Monitor media coverage of Toyota and Lexus brands and assist in compiling reports on sentiment, trends, and overall media presence.
  3. Provide recommendations based on media analysis and collaborate with senior team members to optimize PR efforts.
  1. Collaboration & Support:
  2. Work closely with the PR Lead and external PR agencies to help execute PR campaigns, ensuring they are aligned with overall brand strategies.
  3. Provide administrative support for all PR-related activities, including event logistics, scheduling, and tracking deliverables.
Qualifications and Requirements:
  • Education: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
  • Experience:
    • 3-5 years of experience in public relations, preferably in the automotive industry or a similar sector.
    • Experience in media relations, drafting press materials, and supporting PR campaigns.
    • Understanding of digital and traditional media channels and how to leverage them for brand promotion.
  • Skills & Competencies:
    • Strong written and verbal communication skills in English (Arabic is a plus).
    • Ability to assist in the creation of PR materials, including press releases, media advisories, and social media content.
    • Familiarity with media monitoring tools and basic PR software (e.g., Microsoft Office, media tracking tools).
    • Strong organizational skills and the ability to manage multiple tasks in a fast-paced environment.
    • Attention to detail and the ability to work collaboratively across teams.
  • Personal Attributes:
    • Proactive and eager to learn in a dynamic, high-performance environment.
    • Strong interpersonal skills with the ability to engage effectively with media and other stakeholders.
    • Passion for the automotive industry and a genuine interest in promoting leading brands like Toyota and Lexus.
    • Knowledge of Qatari market dynamics and cultural nuances is a plus, but not required.
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