Marketing Expert 360
Job details
We're seeking a skilled and versatile marketer to take charge of our end-to-end marketing efforts. The ideal candidate is a consulting industry generalist who can craft impactful campaigns, drive thought leadership initiatives, execute seamless events, manage agency relationships, and deliver engaging content. Key Responsibilities:
- Campaign Management: Plan, execute, and analyze integrated marketing campaigns that align with business goals and drive brand awareness and lead generation.
- Thought Leadership: Collaborate with internal experts to create and promote industry-leading white papers, blogs, reports, and other content that reinforces our brand authority.
- Event Management: Lead the planning and execution of events, webinars, and workshops, ensuring they resonate with our target audience and enhance our market presence.
- Content Strategy: Structure and oversee the creation of compelling content, including case studies, newsletters, social media, and website copy that engages and informs our audience.
- Agency Management: Work closely with external agencies to ensure brand consistency, quality deliverables, and optimal ROI on outsourced projects.
- Analytics and Reporting: Monitor performance metrics across campaigns and initiatives, providing actionable insights and recommendations to improve outcomes.
- Proven experience in a 360 marketing role , preferably within the consulting or professional services industry.
- Expertise in running integrated marketing campaigns across digital and traditional channels.
- Strong experience in event planning and execution.
- Exceptional writing and storytelling skills with the ability to structure and oversee diverse content projects.
- Demonstrated ability to manage agencies and external vendors effectively.
- Data-driven mindset with the ability to interpret marketing analytics and adapt strategies accordingly.
- Excellent project management skills with the ability to juggle multiple priorities and deadlines.
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.