Biddable Manager - DTC & Ecom specialist!
Full time
at Sphere Digital Recruitment Group
in
Online
Posted on January 24, 2025
Job details
Digital Marketing Manager (Focus on DTC, E-Comm and Performance Marketing) Responsibilities
- You will be the go-to expert for Performance Marketing at the company. Clients will look to you for advice on performance strategies as well as technical understanding.
- Ensure campaigns meet client briefs and objectives on time.
- Create and deliver reports on campaign progress.
- Develop and execute performance marketing strategies across Google Ads, Meta, TikTok, and other platforms, focused on driving customer acquisition and sales growth.
- Set and track KPIs to maximize ROI, revenue, and customer lifetime value.
- Manage campaigns end-to-end, optimizing ad copy, bids, and targeting for performance.
- Perform ongoing A/B tests on ads and landing pages to improve conversion rates.
- Mentor junior members of the team and contribute to the upskilling of the agency as our DTC expert.
- Analyse and report on key metrics (ROAS, CPA, CTR, etc.) to ensure campaign success.
- Translate data insights into actionable recommendations for campaign adjustments.
- Stay up-to-date on platform updates, algorithm changes, and new ad features across key platforms.
- Platforms such as, Google Ads, Google Merchant Centre, Google Analytics, Meta Ads, TikTok Ads, Google Tag Manager & Google Ads Editor
- 3+ years experience of hands-on paid media marketing.
- Experience working on highly successful DTC brands
- 1+ years of client-facing experience (assisting delivery of QBR and monthly reports for example)
- Proven track record of scaling accounts
- Experience managing e-commerce campaigns and feed management
- Interest in industry trends
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