Manager, Consumer Insights - Sponsorship and Citizenship

Manager, Consumer Insights – Sponsorship and Citizenship

Manager, Consumer Insights – Sponsorship and Citizenship

Apply remote type: Hybrid Location: TD Terrace - 160 Front Street West, Toronto, Ontario, Canada Time Type: Full time Posted On: 2 Days Ago End Date: January 22, 2025 (3 days left to apply) Job Requisition ID: R_1389125 Hours: 37.5 Line of Business: Marketing Pay Details: $91,200 - $136,800 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Job Description: The Customer Experience and Insights (CX&I) Team are enterprise change agents who champion the voice of our customers today and tomorrow. Our vision is to help the organization make decisions that are grounded in the voice of the customer to deliver the better bank. The Manager, Marketing Customer Experience & Insights – Sponsorship and Citizenship will report to the Senior Manager of North American Brand Insights in Canada while working collaboratively with US counterparts. This role is a full-time position based in Toronto, Canada. This is a hybrid role which includes working from home and working from the TD offices. Job Details: What You'll Do With a passion for understanding the consumer, you will lead the measurement of TD's sponsorship and citizenship communication efforts. This role will work with internal and external stakeholders to measure the effectiveness and return on investment for sponsorship and citizenship communications and provide recommendations for optimization. Specific Accountabilities:

• Lead foundational research to support TD's citizenship and sponsorship strategies using appropriate research methodologies.
• Lead research to support testing and development of advertising campaigns.
• Responsible for overall project management including timelines, budgets, and providing cross-functional stakeholder updates.
• Act as a professional insights consultant to internal Business and Marketing partners.
• Work closely with internal partners to understand annual objectives and plans.
• Continually seek new ways to better leverage external research partners.

Job Requirements: What You Need to Succeed

• Undergraduate degree or relevant professional certifications.
• 7+ years experience in consumer insights, marketing research, brand communications measurement.
• Strong Technical Skills in market research.
• Familiarity with Citizenship activities.
• Brand Acumen: Deep understanding of brand concepts.
• Business Acumen: Strong business acumen and consulting skill set.
• Proven ability to think and operate at a strategic level.
• Strong project management skills.
• Demonstrated leadership and ability to influence cross-functional projects.
• Exceptional listening skills, advanced critical thinking.
• Strong verbal and written communication skills.
• Actively manages relationships within and across various business lines.
• Strong self-starter who takes initiative.
• Ability to design creative and visual reports.

Who We Are: TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Our Total Rewards Package: Our Total Rewards package reflects the investments we make in our colleagues. Additional Information: We’re delighted that you’re considering building a career with TD. Colleague Development: If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. Training & Onboarding: We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role. Interview Process: We’ll reach out to candidates of interest to schedule an interview. Accommodation: Your accessibility is important to us. Language Requirement (Quebec only): Sans Objet Our Values: At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues. Our Commitment to Diversity, Equity, and Inclusion: At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work. Helping to Make an Impact in Communities – TD Ready Commitment: TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. #J-18808-Ljbffr