Head of Marketing

Lead Growth Marketing / Head of Marketing About Us For over 13 years, I’ve been building businesses focused on people and products .

• Product Business: At EngineerBabu , we worked with passionate founders to turn bold ideas into scalable products. We helped 70+ startups get into Y Combinator , built products featured in Harvard’s Top 10 Tech Innovations , and supported unicorns across fintech, real estate, D2C, and more.
• People Business: At Supersourcing , we work with large global customers to help them build and scale teams. We specialize in GCCs in India , AI-driven hiring, and creating operational excellence for companies expanding globally.

Recognitions:

• LinkedIn Top 20 Talent Provider two years in a row (2023, 2024).
• Selected for Google AI Batch 2024 for our innovative approach to hiring solutions.

Today, we run five businesses :

1. Staffing (Supersourcing): Serving large global customers building remote and on-site teams.
2. Custom Software Development: Founders turning bold ideas into products.
3. Global Capability Centers (GCC): Helping companies set up and scale operations in India.
4. SaaS Tools for Hiring: A tech-driven solution, similar to Zoho , but focused on hiring needs.
5. Training Business: Helping local businesses upskill and create talent pipelines for staffing.

We’re a traditional business , growing steadily with 100% year-on-year growth , running on customer money and profits . Our Ideal Customer Profile (ICP):

• For Product Business: Passionate founders looking to build scalable products.
• For People Business: Large global companies setting up GCCs in India , scaling operations, and expanding their workforce.

What We’re Looking For We’re looking for someone hands-on , deeply involved, and passionate about building both growth and brand visibility . Your role will focus on generating 100-200 quality leads annually for every business , ensuring each lead aligns with our goals and adds profitability. You should understand what can bring quality leads at what price and focus efforts accordingly. You’ll also take charge of branding efforts like events, social media, creatives, and PR , ensuring alignment with our overall vision. This isn’t a role for delegators or short-term thinkers. We want someone ready to be a pillar for the next 3-10 years, who understands that great growth comes from great branding. What You’ll Do 1. Generate Quality Leads

• Work on SEO, website content, and lead-generation campaigns to attract the right audience.
• Focus on 100-200 quality leads annually for every business with a clear understanding of costs and ROI.
• Collect and showcase customer testimonials to build trust and credibility.
• Publish industry reports and content that resonates with our ICP.

2. Manage Branding and Visibility

• Plan and execute branding activities such as events, conferences, and webinars to engage with the right audience.
• Lead social media campaigns to build a consistent and engaging online presence.
• Oversee PR efforts to highlight key achievements and drive awareness (e.g., LinkedIn Top 20, Google AI Batch 2024).
• Work with designers and freelancers to create brand-aligned creatives for campaigns and events.

3. Manage 5 Websites

• Oversee and optimize five websites (and more as needed).
• Ensure they clearly communicate who we are, who we serve, and how we add value.

4. Target GCC Customers

• Build campaigns and messaging specifically for large global companies setting up GCCs in India.
• Highlight our expertise in helping businesses scale their operations and talent effectively.

5. Support IPO and Long-Term Growth

• Align marketing and branding efforts with our IPO plans in 2-3 years , building trust and visibility.

6. Be Hands-On

• This is not a role for managers—it’s for someone who executes and ensures progress month-on-month.
• Use the right tools to make every effort measurable and impactful.

Who You Are

• Grounded in people and products: You understand the balance between solving customer problems and building scalable solutions.
• Humble and passionate: You care about meaningful work, not just titles.
• Hands-on: You thrive in executing plans yourself, not delegating them.
• Creative and Strategic: You understand how branding ties into growth and can think outside the box to make an impact.
• Committed to long-term growth: This is for someone ready to grow with us for the next 3-10 years.

What You’ll Get

• Cash + Equity: Build wealth as you build the business.
• Be part of a traditional, profitable business that’s scaling globally while staying grounded.
• Learn how to grow a global business focusing on GCCs in India , using innovation while staying profitable.
• Play a key role in defining and elevating our brand presence globally .

Location

• Indore preferred: Being close to the business ensures better understanding and collaboration.
• If not, a 40/60 or 50/50 hybrid schedule is required to ensure strong involvement.