Director Of Sales And Marketing - Resort

Nestled in the serene beauty of Vancouver Island, this luxury resort offers an unparalleled experience with world-class amenities, including a renowned spa, golf course and an upscale restaurant. They pride themselves on delivering exceptional service and creating unforgettable guest experiences. They are seeking an experienced Director of Sales and Marketing to join the resort’s leadership team and lead a team of three Sales Coordinators. This key role is responsible for executing the sales and marketing strategy to maximize revenue across all outlets on the property. Description

• Develop and implement a comprehensive sales and marketing strategy, action plan, and budget for the resort across leisure, wedding, MICE, and corporate markets.
• Oversee all source markets to ensure success and revenue growth for the property.
• Prepare and execute annual budgets for sales and marketing, including expense management and revenue generation.
• Collaborate with the reservations team to optimize revenue management and identify yielding opportunities.
• Identify and capitalize on business opportunities during weekdays, shoulder seasons, and long weekends across various markets.
• Build and maintain relationships with key decision-makers, destination management companies (DMCs), and marketing partners.
• Achieve room revenue and occupancy targets while maintaining brand integrity and delivering excellent customer service.
• Drive business development with sound analytics, ROI-focused plans, and well-executed events.
• Conduct weekly client engagement activities and provide detailed reports summarizing actions and ROI.
• Represent the resort at international trade shows, industry events, sales missions, and showcases.
• Collaborate with the Sales & Marketing Coordinators on a robust social media strategy.
• Assist trade partners with FAM stays, site inspections, and related activities.
• Ensure resort collateral is on-brand, current, and effective.
• Stay updated on market trends and provide recommendations to the leadership team.
• Innovate and implement revenue management strategies in collaboration with the resort leadership.

Requirements

• Education : Degree in Marketing, Tourism, Business, or equivalent experience.
• Experience :
• 5+ years of progressive hotel sales and marketing experience.
• Proven management and supervisory experience.
• Strong background in analytics and performance metrics monitoring.
• Expertise in developing and executing strategic plans and campaigns.
• Proficiency in digital and traditional marketing, electronic communication strategies, and relationship management with industry stakeholders.
• Skills :
• Excellent knowledge of hotel sales strategies and revenue management.
• Experience with OTAs, event contracting, and packaging.
• Strong communication and copywriting skills across various mediums.
• Organized, detail-oriented, and collaborative team player.
• Proficient in travel domestically and internationally without restrictions.

Corporate Culture This is an opportunity to contribute to the growth and success of a premier luxury resort in one of Canada’s most beautiful destinations. If you are a strategic thinker with a passion for hospitality, we encourage you to apply. Contact Jeremy Atkins at jeremy.atkins@jrossrecruiters.com or submit your resume in confidence below.