Digital Marketing and SEO Specialist

Job Title: Digital Marketing and SEO Specialist Company: BuiltX Sustainable Design and Construction (BuiltX SDC) Location: Delhi, India About BuiltX SDC: Founded by a Stanford graduate, Builtx SDC is India’s first construction firm dedicated solely to partnering with non-profits. We leverage over three decades of industry experience to drive social change through environmentally responsible and community-focused construction projects. Our work not only reflects our technical expertise but also our commitment to creating a positive social impact. Position Overview: We are seeking a dynamic and results-driven Digital Marketing and SEO Specialist to join our marketing team. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, PPC, and email marketing, to enhance our online presence, drive organic traffic, and improve our search engine rankings. This role is crucial in ensuring that BuiltX SDC reaches its target audience and effectively communicates our mission and values. Key Responsibilities: - SEO Management: - Develop and implement effective SEO strategies to improve website visibility and organic search rankings. - Conduct thorough keyword research and analysis to identify relevant and high-traffic keywords for content optimization. - Optimize website content, including meta tags, headers, images, and internal links, to enhance SEO performance. - Build and execute link-building strategies to enhance domain authority and organic search visibility. - Collaborate with content creators to ensure SEO best practices are integrated into website content, blog posts, and other digital assets. - PPC Management: - Develop, implement, and manage PPC campaigns across various platforms (Google Ads, LinkedIn Ads, etc.). - Monitor and optimize PPC performance to maximize ROI, including keyword selection, ad copy creation, and bid management. - Email Marketing: - Create and manage email marketing campaigns to engage with our audience and promote BuiltX SDC’s projects and initiatives. - Develop segmented email lists and personalize email content to target specific audience groups. Qualifications: - Bachelor’s degree in Communications, Marketing, Information Technology, or a related field. - Minimum of 3 years of experience in digital marketing, including SEO, PPC, and email marketing. - Proven track record of successfully improving website rankings, driving organic traffic, and managing effective PPC. - Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms. - Experience with PPC management tools and platforms, including Google Ads and LinkedIn Ads. - Knowledge of email marketing platforms such as Mailchimp, Constant Contact, or similar. - Creative problem-solving abilities and a proactive approach to challenges. Benefits: - Competitive salary with performance-based incentives. - Comprehensive health insurance coverage. - Opportunities for professional growth and development within a rapidly expanding company. - A dynamic and supportive work environment where you can make a tangible impact. Application Process: If you are a data-driven digital marketing expert with experience in SEO, PPC, and email marketing, passionate about sustainability, and eager to contribute to meaningful projects, please submit your resume and a cover letter detailing your experience, why you're interested in working with BuiltX SDC, and how your skills can help enhance our online presence. Join us at BuiltX SDC and be a key player in building a sustainable future for everyone.