Social Media Manager (Mandarin Speaker Preferred)

About the Ulike Ulike Group is a leading international brand in the at-home high-end beauty device sector, offering consumers a safe, effective and convenient self-care experience that replicates the beauty salon at home. Founded in 2013. We have been at the forefront of technology innovation for over a decade. Company: Ulike UK Location: London (Remote at the moment) Reporting to: Marketing Director Start Date: Immediate Responsibilities:

• Develop and implement social media strategies to enhance brand visibility and engagement across all platforms.
• Plan, create, and manage high-quality content tailored to target audiences, ensuring alignment with the company’s brand identity.
• Oversee the day-to-day operations of social media accounts, including scheduling, posting, and monitoring interactions.
• Build and maintain strong, long-lasting relationships with influencers, collaborators, and other stakeholders.
• Analyze performance metrics to inform strategy improvements, reporting key insights to the marketing team.
• Identify and capitalize on emerging trends and new platforms to strengthen the company’s digital presence.
• Collaborate with marketing, sales, and creative teams to design integrated campaigns.
• Manage social media budgets and campaigns to maximize ROI.
• Monitor competitor activity to maintain a competitive edge in the digital space.
• Support in content localization and cultural tailoring for diverse audiences, with a focus on UK and Mandarin-speaking markets.

• Proven experience in managing social media platforms and campaigns for consumer-focused brands.
• Strong understanding of digital marketing trends, analytics tools, and content strategy best practices.
• Experience working in retail, e-commerce, or related industries preferred.
• Exceptional communication and storytelling skills, with the ability to craft compelling narratives.
• Proficiency in social media platforms such as Instagram, Facebook, TikTok, LinkedIn, and emerging channels.
• Mandarin speaking is preferred but not essential.
• Experience with paid social media advertising and influencer marketing strategies.
• Creative mindset with the ability to adapt to evolving audience needs and preferences.
• Ability to manage multiple projects and deadlines in a fast-paced environment.