Digital Marketing Associate
Job details
About the Company: Celegence LLC is a privately owned business based in Chicago, IL with offices in the U.K. and Bangalore. Celegence provides clients with consulting, services, and solutions to support their regulatory affairs operations and strategy. We support companies in ensuring regulatory compliance across the globe by providing fully trained resources who understand the regulations and can leverage this knowledge to assist our clients in their day to day operations. Celegence vision is to be the premier niche provider of Regulatory Affairs services in order to improve outcomes for the life sciences industry. Our primary objective is to provide end to end regulatory solutions that enable life science organization to deliver exceptional patient value. Key responsibilities: Lead Identification and Generation:
- Researching target audiences and market trends to identify potential leads across digital ABM and social media platforms.
- Creating and managing targeted digital campaigns through social media, search engines, and email marketing platforms.
- Developing and implementing compelling content marketing strategies to attract and engage potential customers.
- Collaborating with Digital Marketing team to support 360 lead gen campaigns and content creation
- Implement lead scoring mechanisms to identify high-quality leads.
- Create automated email nurture campaigns to engage leads at different stages of the sales funnel.
- Utilize CRM tools to manage and track lead interactions.
- Collaborate with Business Development team to ensure leads processing
- Monitoring key performance indicators (KPIs) like conversion rates, click-through rates, and cost per lead.
- Analyzing lead generation data to identify areas for improvement and optimize campaign strategies.
- Preparing reports on lead generation performance and providing insights to stakeholders.
- Proficiency in digital marketing tools like LinkedIn Ads, email marketing platforms, SalesForce CRM and Account Engagement, and 6Sense or similar platforms.
- Very strong copywriting and content creation abilities
- Understanding of marketing funnels and customer journeys
- Ability to develop targeted marketing campaigns across multiple channels
- Data analysis and interpretation to identify trends and make informed decisions
- Ability to measure campaign performance and calculate ROI
- 5+ years in Digital Marketing, Advertising, or Sales in B2B market is required
- Knowledge of lead gen and marketing automation platforms (Hubspot, Pardot, 6Sense etc.)
- Ability to provide writing samples (successful email campaigns our outreach, client communications etc.)
- Experience with Healthcare, Biotech, Pharma, Med Device, Regulatory, Consulting – big plus
- Experience creating and managing LinkedIn ad campaigns and automation scripts – big plus
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.
