Digital Marketing Specialist

Digital Marketing Specialist – Drive Growth at a Leading FinTech Innovator Position: Digital Marketing Specialist Location: Mississauga, ON (In-house for candidates in Canada; remote for others with 60% overlap during EST working hours) Employment Type: Full-Time About RemitBee Remitbee is a dynamic FinTech company based in Mississauga, ON, with a mission to "Spark the financial revolution by connecting people and money - across borders, currencies, and cultures." Our innovative platform enables customers to transfer money securely and affordably to over 100 countries. Additionally, we provide services like currency exchange, bill payments, gift cards, and more to simplify and enhance the financial experience. Recognized as one of the GTA's most admired FinTech companies, Remitbee is expanding globally and acquiring additional market share in Canada. Join our vibrant, fast-growing team and make a significant impact on the way the world connects financially. When you join our team, you’ll experience a culture of innovation, mentorship, and inclusion, where your ideas and skills will directly contribute to our vision of becoming the most trusted financial services provider globally. Your Mission As our Digital Marketing Specialist, you’ll take charge of expanding Remitbee’s digital footprint, driving engagement, and amplifying our brand presence. With your creative expertise, analytical mindset, and technical know-how, you’ll develop strategies that connect with our audience, increase our reach, and position Remitbee as a leader in the FinTech space. What You’ll Do - Social Media Growth: Plan and execute strategies to increase followership and engagement across platforms like LinkedIn, Facebook, Instagram, and others. - Ad Campaigns: Run highly optimized ad campaigns on social platforms, monitor performance, and adjust spending for maximum ROI. - Content Creation: Develop creative, engaging, and theme-based marketing campaigns that resonate with our audience. - Freelancer Collaboration: Source and manage freelancers/contractors for content production, ensuring high-quality deliverables at optimal costs. - Email Marketing: Design and implement effective email marketing campaigns, including automation strategies. - Data-Driven Decisions: Use tools like Google Analytics, Meta Analytics, and A/B testing to track performance and refine strategies. - Lead Generation: Drive high-quality leads through targeted campaigns while optimizing conversion rates. - Quarterly Planning: Develop and execute quarterly marketing plans with clear KPIs and tracking metrics. - Cross-Team Collaboration: Work with product, sales, and design teams to align marketing strategies with overall business objectives. What You Bring - Education: Bachelor’s degree in Marketing or a related field. - Experience: 4+ years in digital marketing with a proven track record of delivering results. - Technical Expertise: Hands-on experience with Google Analytics, Braze, and other analytics tools. - Content & Copy Skills: Strong copywriting and content creation abilities to craft compelling campaigns. - Optimization Skills: Expertise in A/B testing, ad performance tracking, and budget management. - Project Management: Ability to juggle multiple campaigns and meet tight deadlines. - Creative Problem-Solving: A talent for seeing solutions others may overlook, delivering innovative marketing strategies. - Freelancer Management: Experience in sourcing and managing external contractors effectively. What We Offer - High Growth Potential: Be part of a young, vibrant company with opportunities to shape the future of FinTech. - Performance-Based Options: Financial success through performance-based options tied to company growth. - Collaborative Environment: Work with a supportive and innovative team that values your contributions. - Competitive Benefits: Industry-standard benefits and perks. To learn more about us, visit our website , check out our LinkedIn page , and follow us on Facebook for updates