Google and Meta Ads Specialist

Google and Meta Ads Specialist Yrs of Experience: 5+ Location: Bangalore, Bannerghatta Rd Work Schedule: 5 days a week, Work From Office (WFO), Remote or hybrid work is not available. Job Duties: Ad Campaign Management:

• Plan, create, and manage Google and Meta ad campaigns to drive traffic to Shopify.
• Optimize campaigns to target both B2C and B2B customers effectively in the US marketplace .

• Implement strategies to improve SERP rankings and drive organic traffic.
• Develop and maintain backlinks to strengthen website authority.

• Strategically increase sales in dollar value by driving high-quality traffic and conversions.
• Leverage data to identify trends and opportunities to maximize revenue.

• Utilize retargeting campaigns to re-engage users and improve customer retention.
• Set up and manage attribution links and pixel IDs to track conversions accurately.

• Perform keyword research and competitor analysis to stay ahead in the market.
• Use insights to refine ad targeting and improve ROI.

• Analyze key metrics such as CPC , ROAS , and conversion rates to evaluate campaign performance.
• Prepare detailed performance reports with actionable insights.

• Work with the content and design teams to align ad creatives with marketing objectives.
• Develop and execute customized Google and Meta ad strategies tailored to home and kitchen ecommerce.

• Minimum 5 years of experience in Google and Meta Ads, preferably in ecommerce.
• Any degree
• Proficiency in tools like Google Ads Manager , Meta Ads Manager , Google Analytics , SEMRush , and Ahrefs .
• Advanced Microsoft Excel skills for data analysis.
• Understanding of consumer behavior and marketing psychology to craft persuasive ad campaigns.
• Knowledge of retargeting, attribution links, and pixel ID setup.
• Familiarity with CPC, ROAS, and other ad performance metrics.
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork abilities.