PSA International | Marketing Lead - Singapore - DIGIFY PTE. LTD.

Roles and Responsibilities The Marketing Lead role at Digify offers the opportunity to work on-site in Singapore or remotely, with occasional travel as needed. You will be responsible for spearheading our global marketing efforts, expanding our presence, and engaging key audiences. Your key responsibilities include: Developing and refining a global marketing strategy for Digify. Leading and mentoring a team of three marketers to execute the strategy effectively. Establishing and tracking marketing KPIs, ensuring objectives are met consistently. Understanding the Digify product, its users, competitors, and market dynamics. Crafting compelling product positioning and messaging that differentiates Digify. Identifying new opportunities to reach key markets and expand market share. Managing lead acquisition funnels and nurturing prospective customers. Leveraging data to inform evidence-based marketing decisions. Developing and executing targeted campaigns to accelerate growth. Regularly reviewing and optimizing marketing strategies for continuous improvement. Requirements A minimum of 5 years of B2B marketing experience, with at least 3 years in a leadership role in the SaaS sector. Near-native or native-level proficiency in English (spoken and written). Proven success creating and executing growth-focused marketing strategies. Strong understanding of lead generation, content marketing, and social media. Experience managing a small marketing team, fostering professional development and performance management. Demonstrated ability to position and grow SaaS products globally. Strong analytical skills to interpret data and drive decision-making. Excellent communication and stakeholder management skills. Willingness to travel to Singapore on occasion if working remotely. #J-18808-Ljbffr