Marketing Lead

Job Title: Marketing Lead Location: Bangalore Experience: 5–8 years in B2B Marketing (preferably in recruitment or professional services) Company Overview: Peepal Consulting is a strategic talent acquisition partner for everything​ in TA & beyond. For the last 2 decades, Peepal Consulting has been the most preferred strategic partner, not only delivering tailored recruitment solutions, but also offer talent advisory services that have proven instrumental in elevating the talent acquisition strategies of numerous organizations. As our Marketing Lead , you will play a pivotal role in driving brand visibility, generating leads, and executing high-impact marketing initiatives that align with our growth objectives. Key Responsibilities Marketing Strategy & Execution

• Develop and execute a marketing & branding strategy.
• Lead multi-channel marketing initiatives, including social media, content marketing, email campaigns, SEO, and paid ads.
• Plan and oversee offline marketing efforts, including roundtables, webinars, and newspaper ads.

• Create and manage engaging content for LinkedIn and Instagram to increase followers and engagement.
• Publish blogs, case studies, and whitepapers to position the company as a thought leader.
• Conceptualize and design eye-catching creatives (static posts, carousels, and short videos) for social media and ad campaigns.

• Design and implement LinkedIn and Google ad campaigns to generate high-quality leads.
• Measure and optimize campaign performance to achieve conversion goals.

• Plan and execute 3 roundtables and 4 webinars annually to engage TA leaders and decision-makers.
• Manage newspaper ad placements and track their impact.

• Oversee the creation of all marketing collateral, including brochures, banners, email templates, and website assets.
• Ensure brand consistency across all digital and offline touchpoints.

• Track key marketing metrics, including social media growth, lead generation, and campaign ROI.
• Prepare monthly and quarterly reports on marketing performance for leadership review.

• Education : Master’s degree in Marketing, Business Administration, Graphic Design, or a related field.
• Experience : 5–8 years of B2B marketing experience, preferably in recruitment or professional services.
• Design Skills : Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar.
• Proven expertise in social media management, content marketing, and lead generation campaigns.
• Strong understanding of SEO, Google Ads, and LinkedIn Ads.
• Experience organizing webinars, roundtables, or similar events.
• Excellent written and verbal communication skills.
• Data-driven mindset with proficiency in related tools like and marketing automation platforms.