Marketing Campaign Manager

About A&M Global Capability Center Private Limited A&M has established its first high-quality Global Capability Center (GCC) in India. This center features specialized centers of expertise that collaborate with A&M leadership across multiple business units and geographies to deliver efficient services to A&M clients. The GCC is designed to efficiently and innovatively scale client delivery teams to meet ongoing demands. It helps A&M's global business units expand their talent pool in India, allowing them to hire specialized professionals, maintain competitive pricing, accelerate delivery speeds with a hybrid onshore-offshore team, and leverage automation with top-tier digital and analytics talent. The GCC blends industry and consulting professionals across multiple domains to drive change and add value. Unlike traditional GCC models focused on back-office support, we partner with case teams for end-to-end case delivery and thought leadership. Nearly 90% of our consultants hold advanced degrees, and our leadership team boasts over 1000 years of combined experience. We serve all major markets, including the Americas, EMEA, and APAC, and work across various industries such as Consumer & Retail, Healthcare, Software & Technology, Automotive & Industrials, Hospitality & Leisure, Energy & Natural Resources, and Financial Services. As we embark on this unique journey, the firm is actively seeking to build a strong, capable team for the center. The GCC is growing rapidly and is already a 300+ member team. Read more about GCC: Who are we looking for? A&M is seeking a meticulous and highly organized Manager to oversee Global Marketing Campaign Management – Operations and Compliance within our Global Enterprise Shared Services (GESS) team. GESS group at A&M provides critical business support to the firm and encompasses a range of functions including Information Technology, Marketing, Information Security, Insight Center & Knowledge Management, Corporate Real Estate, Human Resources, and Operations. GESS enables A&M’s client service delivery, go-to-market, risk management and growth goals as a strategic partner. This role will focus on ensuring that all global marketing campaigns adhere to A&M’s approved technologies, best practices, and legal requirements. The individual will play a key role behind the scenes, working closely with the GCC campaigns team (and eventually the wider global campaigns team to ensure marketing initiatives comply with firm-wide standards and regulatory guidelines. This position is ideal for someone with strong attention to detail, a solid understanding of digital marketing tools, and a proactive approach to ensuring compliance in fast-paced, dynamic environments. Key responsibilities:

• Campaign Management & Global Collaboration: Collaborate closely with marketing managers and business stakeholders to develop and implement marketing initiatives, including emails, social media content, client communications (internal/external), web pages, reports, white papers, digital ads, and more.
• Technology Mastery & Application: Become the subject matter expert on A&M’s approved technologies, including Salesforce, Pardot, Cvent, and other digital marketing platforms. Ensure these tools are correctly applied to campaigns across the GCC, in line with A&M's global standards and best practices.
• Campaign Review & Compliance: Review and monitor global marketing campaigns and assets produced by the GCC to ensure compliance with best practices, branding guidelines (written), legal requirements, and data privacy regulations (such as GDPR).
• Process Documentation & Guidance: Develop and maintain detailed documentation of campaign compliance processes, guidelines, and best practices for technology tools and platforms.
• Collaboration with Teams: Work closely with the GCC campaigns team to provide compliance training, guidance, and support in the implementation of marketing initiatives. Offer constructive feedback to ensure that all campaigns are delivered to A&M’s high standards.
• Legal & Regulatory Compliance: Stay up-to-date and partner with firm Legal and Compliance teams on evolving guidance and compliance requirements (e.g., data privacy laws, digital advertising regulations) and ensure these are consistently applied across all campaigns.
• Reporting & Auditing: Conduct regular audits of marketing campaigns to ensure full compliance and report findings to senior stakeholders. Identify potential areas of improvement and provide recommendations for enhancing compliance procedures.
• Cross-Team Collaboration: Work with the broader campaigns team in the future to expand the scope of compliance and process enforcement, ensuring consistent adherence to firm-wide standards across regions.
• Training & Development: Design and conduct internal training sessions on compliance-related topics, including the proper use of marketing technologies and legal compliance considerations. Ensure that marketing teams are well-informed about compliance best practices and requirements.
• Metrics Analysis and Executive Dashboards: help compile metrics and develop results dashboards to the senior marketing leadership team as required.

• Experience: Minimum of 8+ years of experience in marketing, compliance, or related fields. Previous experience in professional services is a must. Previous experience in digital marketing technology platforms (Salesforce, Pardot, Cvent) is preferred.
• Attention to Detail: Strong attention to detail, with a focus on ensuring accuracy and consistency in campaign execution and compliance processes.
• Knowledge of Marketing Technologies: In-depth understanding of marketing technologies such as Salesforce, Pardot, Cvent, and digital marketing channels (email marketing, social media platforms, etc.).
• Legal & Regulatory Knowledge: Knowledge of global marketing laws, data privacy regulations (such as GDPR), and other legal considerations for digital marketing.
• Process-Oriented: Ability to document and enforce structured processes, ensuring compliance across all campaigns. Experience in developing training materials and compliance documentation is a plus.
• Analytical Skills: Strong ability to analyze campaign performance, identify compliance gaps, and make recommendations to improve campaign execution in line with best practices and legal standards.
• Communication & Collaboration: Strong interpersonal and communication skills, with the ability to collaborate with teams across different functions and regions.