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Home India Marketing Manager

Marketing Manager

Full time at Ahlan Rides in India
Posted on January 19, 2025

Job details

Job Description: Marketing Manager Position Title: Marketing Manager Employment Type: Full-Time About the Role We are seeking an innovative and results-driven Marketing Manager to join Ahlan Rides , a venture by Tekno Deal Portal EST . As the Marketing Manager, you will be responsible for creating, implementing, and managing marketing strategies to promote our ride-hailing platform and enhance our brand presence. This is a unique opportunity to shape the marketing vision of a growing startup and make a significant impact on the transportation industry in Saudi Arabia. Roles and Responsibilities 1. Marketing Strategy and Planning

  • Develop and execute comprehensive marketing plans aligned with the company’s business objectives.
  • Conduct market research to identify trends, competitor strategies, and customer preferences.
  • Define target audience segments and tailor marketing campaigns to reach them effectively.
2. Brand Management
  • Build and maintain a strong brand identity for Ahlan Rides .
  • Oversee the creation of marketing materials, including digital assets, print ads, and promotional content.
  • Ensure consistent messaging and branding across all channels and platforms.
3. Digital Marketing
  • Plan and manage digital marketing campaigns, including SEO, SEM, email marketing, and social media.
  • Analyze website and app performance using tools like Google Analytics to optimize user acquisition strategies.
  • Collaborate with content creators to develop engaging and high-quality content for digital platforms.
4. Advertising and Promotions
  • Develop and manage advertising campaigns across online and offline channels.
  • Collaborate with designers and agencies to create impactful ads and promotional materials.
  • Identify and execute opportunities for partnerships, sponsorships, and collaborations.
5. Campaign Execution and Performance Tracking
  • Launch and monitor marketing campaigns, analyzing their effectiveness and ROI.
  • Use data-driven insights to optimize campaign performance and improve customer engagement.
  • Prepare and present reports on marketing activities and results to the management team.
6. Customer Engagement
  • Develop strategies to increase customer loyalty and retention.
  • Plan and execute community outreach programs to strengthen the company’s presence.
  • Collect and analyze customer feedback to improve marketing efforts and the overall user experience.
7. Team Collaboration and Management
  • Lead and mentor a team of marketing professionals, setting goals and providing guidance.
  • Collaborate with the product, sales, and operations teams to align marketing efforts with business objectives.
  • Manage relationships with external vendors, agencies, and partners.
Skills and Qualifications Education
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • MBA or advanced degree in Marketing is preferred.
Experience
  • 5+ years of experience in marketing, with at least 2 years in a managerial role.
  • Proven experience in creating and executing successful marketing campaigns.
  • Experience in the ride-hailing, transportation, or technology industry is a plus.
Technical Skills
  • Proficiency in marketing tools like Google Analytics, HubSpot, SEMrush, and CRM software.
  • Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Strong knowledge of SEO/SEM, email marketing, and content marketing strategies.
Soft Skills
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Creative mindset with attention to detail.
  • Ability to multitask and manage multiple projects simultaneously.
Key Performance Indicators (KPIs)
  1. Growth in customer acquisition and retention.
  2. ROI on marketing campaigns.
  3. Brand awareness metrics (e.g., social media reach, website traffic).
  4. Lead generation and conversion rates.
  5. Effectiveness of advertising and promotional activities.
Why Join Us?
  • Be part of a fast-growing ride-hailing startup in Saudi Arabia.
  • Opportunity to lead innovative marketing initiatives and make a lasting impact.
  • Work in a collaborative and dynamic environment with growth potential.
  • Competitive salary and benefits package.

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