Public Relations Manager
Job details
About VAP Group Who are we? VAP Group: Shaping Tomorrow, Today. We are at the forefront of the Web3 and AI revolution offering consulting services to our global clients in these spaces. We have been transforming traditional digital landscapes with blockchain technology & artificial intelligence; enabling our clients with our one-stop services & solutions globally. Our deep industry knowledge, combined with a rock-solid global team, allows us to deliver services that not only meet today’s demands but also anticipate the opportunities of tomorrow. At VAP Group, the future isn’t something we wait for—it’s something we create. About the Role: Looking for a dynamic and experienced PR Manager to lead and execute strategic public relations initiatives. The ideal candidate will have a strong background in public relations, excellent communication skills, and a deep understanding of the media landscape. What you will deliver: PR Strategy:
- Develop and implement comprehensive public relations strategies aligned with the business goals and brand positioning.
- Define key messages and narratives to effectively communicate the Company's value proposition to the media and the public.
- Cultivate and maintain strong relationships with journalists, editors, and influencers in the blockchain and cryptocurrency media space.
- Secure media coverage for the Company through press releases, interviews, and thought leadership articles.
- Draft and edit press releases, media kits, and other written materials for media distribution.
- Work closely with the content team to ensure consistent messaging across all communications.
- Develop and implement crisis communication plans to address any potential issues or controversies.
- Act as a spokesperson for the Company during crisis situations.
- Plan and coordinate media events, product launches, and press conferences to maximize media coverage.
- Identify speaking opportunities and secure participation in relevant industry events.
- Work closely with marketing, partnerships, and editorial teams to align PR efforts with overall business strategies.
- Leverage partnerships and collaborations for enhanced media exposure.
- Monitor media coverage and industry trends to identify opportunities and potential risks.
- Analyze and report on the effectiveness of PR campaigns using relevant metrics.
- Bachelor's degree in Public Relations, Communications, or a related field; additional certifications are a plus.
- Proven experience as a PR Manager, preferably in the blockchain or cryptocurrency industry.
- In-depth understanding of blockchain technology and the cryptocurrency ecosystem.
- Strong written and verbal communication skills.
- Excellent media relations and networking abilities.
- Crisis management experience and ability to handle sensitive issues professionally.
- Familiarity with digital tools and platforms for PR monitoring and analysis.
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