Social Media PR (EUROPEAN)

Job Responsibilities

• Craft and execute innovative social media campaigns that align with brand messaging and engage target audiences.
• Collaborate with internal teams to align public relations strategies with overall marketing objectives and campaigns.
• Create engaging content for various platforms, including blogs, newsletters, and social media, that reflects the brand's voice.
• Conduct market research to identify emerging trends and opportunities for brand positioning and messaging.
• Organize and coordinate press events, product launches, and promotional activities that generate buzz and engage stakeholders.
• Monitor media coverage and social media channels to analyze public perception and adjust PR strategies accordingly.
• Develop and maintain strong relationships with key media outlets and influencers to secure coverage and enhance brand visibility.
• Craft compelling press releases and media pitches that resonate with target audiences, ensuring brand messaging is clear and impactful.
• Stay updated on industry developments and best practices to maintain a competitive edge in public relations strategies.
• Manage crisis communication effectively, ensuring timely and accurate information dissemination to mitigate negative impact.
• Prepare detailed reports on PR activities and results, providing insights and recommendations for continuous improvement.
• Monitor social media channels for brand mentions, trends, and insights, ensuring timely responses to inquiries and feedback.
• Develop and maintain a content calendar that schedules all aspects of social media marketing and PR initiatives.
• Collaborate with cross-functional teams to create compelling visual and written content that enhances brand storytelling.
• Analyze performance metrics of social media campaigns, providing actionable insights to optimize future strategies.
• Establish and nurture relationships with influencers and media outlets to amplify brand visibility and credibility.
• Manage crisis communication on social platforms by developing strategic responses to negative feedback or misinformation.
• Stay abreast of industry trends and competitor activities, adapting tactics to maintain a competitive edge.
• Organize and participate in social media events, webinars, and campaigns that elevate brand presence and community engagement.
• Conduct regular training sessions for internal teams on best social media practices and brand representation online.

Desired Candidate Profile

• Minimum of 3-5 years of relevant work experience in public relations, social media management, or marketing.
• Fluency in English is mandatory; proficiency in additional European languages is highly desirable.
• Proficient in using social media management tools and analytics platforms to track engagement and growth.
• Excellent interpersonal skills to foster relationships with media professionals and influencers.
• Ability to work under pressure and meet tight deadlines in a fast-paced environment.
• Strong organizational and project management skills to handle multiple campaigns simultaneously.
• Creative thinker with a keen eye for detail and a passion for innovative marketing strategies.