Media Buyer
Full time
at Healthcare Company
in
Saudi Arabia
Posted on January 17, 2025
Job details
Job Title: Media Buyer (Full-Time, Onsite) Position Overview Join our team as a full-time Media Buyer in Riyadh, specializing in the medical sector. You will plan, negotiate, and purchase advertising across various media channels to drive effective campaigns aligned with our business and industry-specific goals. Key Responsibilities
- Develop media plans targeting the medical audience.
- Research media trends and audience behaviors in Riyadh and the GCC.
- Select suitable media channels (digital, print, TV, radio, outdoor) based on objectives and budget.
- Negotiate rates and secure ad placements with media vendors.
- Purchase and optimize advertising inventory across selected platforms.
- Manage and monitor campaign budgets for cost-efficiency.
- Oversee ad execution and monitor performance.
- Collaborate with marketing and creative teams to ensure timely campaign launches.
- Adjust strategies to maximize ROI based on performance data.
- Analyze campaign data to identify optimization opportunities.
- Prepare reports on media performance and ROI for stakeholders.
- Stay informed on market trends and competitor activities in the medical field.
- Build and maintain relationships with media outlets and platforms.
- Ensure quality and timely delivery from vendors.
- Coordinate with legal and finance teams for contract management.
- Education: Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field.
- Experience: 3-5 years in media buying (traditional and digital), preferably in the medical industry within Saudi Arabia or the GCC.
- Knowledge of medical sector media channels and consumer behavior.
- Skills: Proficient with media planning tools (e.g., Google Ads, Meta Business Suite) and analytics software (e.g., Google Analytics, Excel).
- Fluent in Arabic and English.
- Strong negotiation, communication, and organizational skills.
- Ability to thrive in a fast-paced environment and meet deadlines.
- Type: Full-Time, Onsite in Riyadh
- Schedule: Standard hours with flexibility during campaigns
- Compensation: Competitive salary and benefits based on experience
- Work with a leading team in a growing media market.
- Manage impactful campaigns in the medical industry.
- Opportunities for professional growth and career advancement.
- Collaborative and inclusive work environment.
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