Senior Manager - Strategic Omnichannel Marketing And Analysis (Hybrid)
Job details
The purpose of the position is to develop, execute, and maintain effective Media and Channel integration strategies across all advertising channels in order to meet annual targets, build brand presence, and drive future business growth, with consideration for brand positioning and meeting Group Marketing Media and Channel performance objectives. Below is a summary of a detailed job description. RESPONSIBILITIES
- Functional Strategy Formation
- Leadership and Direction
- Marketing: Manage the development, execution, and optimisation of media and channel integration strategies to maximize ROI and ensure campaign effectiveness.
- Budgeting & Costing
- Brand Strategy
- Stakeholder Engagement
- Customer Relationship Management / Account Management
- Contract Management
- Continuous Improvement
- Performance Management
- Digital Marketing Capabilities
- Customer and Market Analysis
- Market Research and Analysis
- Commercial Acumen
- Builds Rapport
- Strong Verbal Communication
- Action Planning
- Planning and Organising
- Policy & Procedures
- Strong Computer Literacy
- Fully Bilingual in English and Afrikaans
- 8 - 10 years' experience in Media or Channel Strategy environment (Essential).
- Experience within the financial services industry (Advantageous).
- 3 - 4 years' experience within a management role (Essential).
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