Marketing & E-commerce Director

⭐️ Marketing & E-commerce Director London (Hybrid 2xpw) OTE £150,000 + Perks Our client is a rapidly growing and well-established consumer goods brand; £500m t/o. With a strong presence across physical stores (B2B) they have a huge D2C arm through their own website and Amazon . If you're passionate about Marketing & E-commerce and have an excellent understanding on a strategic level of Acquisition, Retention and Brand Strategy this role is for you. Role & Responsibilities: Growth Strategy

• Lead local acquisition efforts, managing budgets and collaborating with the global performance marketing team to scale profitable channels.
• Develop an omni-channel marketing approach and drive retention strategies through local and global insights.

• Localise global brand strategies to suit UK customer preferences and build brand awareness through creative media, PR, and social campaigns.

• Manage the performance of the website in the UK, including insights, reporting, and sales opportunities.
• Collaborate with the global product team to optimise the website and app for UK customer needs.
• Develop local promotions, bundles, and referral strategies to drive growth.

• Lead a dynamic team of 9, fostering creativity, collaboration, and innovation.

• Base Salary: up to £130k
• Bonus up to £20k
• Hybrid Working 2xpw London
• 38 Days Holiday (includes Bank Holiday)
• 30 Days Remote Working
• Early Finish Friday June / July / August
• Private Healthcare

• 10+ years experience, ideally in high-growth B2C / D2C environments.
• Proven expertise in growth strategy, with a track record of managing large budgets and scaling profitable channels.
• Experience in D2C and multi-channel business models.
• Strong brand execution skills with a focus on customer-centric marketing.
• Analytical mindset with experience in optimising key metrics (CAC, LTV, churn).
• Excellent leadership skills, with the ability to inspire and develop teams.