Senior Expert Category Manager - Consumer Business
Job details
About Alkem: Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the top five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India. About the Job: WE are seeking a candidate with an entrepreneurial mindset is needed to join a new consumer business setup. The role requires a passion for engaging with experts and a deep understanding of their needs. The role involves maintaining the brand’s identity across various HCP touchpoints and leveraging well-defined customer insights to craft impactful marketing campaigns. Role Specification:
- Lead and develop Medical Marketing Strategy with Brand Strategy and comply to HCP Policy and government regulation.
- Develop and execute Medical Marketing activities plan that are aligned with Business and Brand strategy.
- Own and drive VMS range within medical channel developing marketing toolkits for HCP & chemists. Develop strong brand activation plans to engage with HCPs in trade and hospitals.
- Monitor, tracks and assess the effectiveness of implemented activity/program and share adjustment ideas to enhance and ensure effectiveness.
- Liaise closely with SFE, Medical, Legal, Regulatory, Sales Leads to ensure medical GTM effectiveness using data.
- Develop KOL as advocates ensuring strong relationship to gain patients insights.
- Build and maintain Strong engagement, mapping and development plan for related National and Local KOL.
- Own and manage Medical Marketing Budget accrual including Activity document completion aligned with Agreed Budget Projection Phasing.
- Work with Medical Science to identify and develop engagement plan of national and local KOL and institution for related product.
- Work with agency partners to develop winning communication and activations.
- Data-Driven Approach – Develop data-led hypotheses, test them rigorously, and scale successful strategies.
- ZBB Budgeting Norms - Allocation of budget for effective executing of marketing campaigns.
- Brand trends – Vigilant eye on internal & external brand performance to execute market development activity.
- Master’s degree in marketing or business Administration OR Equivalent.
- Minimum 5+ years of experience in marketing and/or 2+ years as a Brand Manager in Pharmaceutical/Nutrition/ VMS industry.
- Ideally a combination of Medical marketing/sales and Brand management experience.
- Demonstrated ability to effectively communicate to a diverse audience, at multiple levels within the company and through various formats.
- A strong business acumen and capacity for insight and analytics
- Strong Project Management skills.
- Experience in leading cross-functional teams to deliver projects.
- Monitors progress & takes action.
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