Senior Social Media Analyst

About Modality Global Advisors: Modality Global Advisors (MGA) is a rapidly growing healthcare consultancy committed to optimizing healthcare operations and delivering tailored solutions to drive growth and performance. As we expand our reach, we aim to build a strong digital presence that reflects our expertise, values, and vision for the healthcare industry. Position Summary: We seek a creative and analytical Social Media Analyst to develop and execute a robust social media strategy for MGA. This role focuses on building our brand voice, crafting thought-provoking healthcare-related content, and driving engagement with key stakeholders in the healthcare consultancy sector. The ideal candidate will have a passion for storytelling, data-driven insights, and a deep understanding of healthcare trends. Key Responsibilities:

• Develop engaging, healthcare-specific content for social media platforms (LinkedIn, Twitter, YouTube, etc.) that highlights MGA’s expertise in healthcare consultancy.
• Create thought-provoking posts, infographics, and short-form videos to establish MGA as a leader in the healthcare consultancy industry.
• Collaborate with healthcare consultants to translate complex concepts into digestible content for diverse audiences.
• Build and refine MGA’s brand voice and identity across all social media platforms.
• Ensure consistency in messaging, tone, and visual identity aligned with MGA’s mission and values.
• Monitor social media trends and conversations within the healthcare industry to position MGA in relevant discussions.
• Engage with followers, respond to comments, and build relationships with industry influencers and stakeholders.
• Use social media analytics tools to track performance metrics, identify trends, and optimize strategies for better engagement and reach.
• Prepare monthly reports on social media performance and recommend actionable improvements.
• Designed and executed campaigns that support MGA’s business goals, such as lead generation, brand awareness, and client acquisition via social media
• Stay updated on healthcare industry developments to produce timely and impactful content.

• Bachelor’s degree in Marketing, Communications, or a related field (Masters degree preferred)
• 3+ years of experience in social media management, preferably in the healthcare or consulting industry .
• Proven track record of creating engaging content that drives brand growth and engagement.
• Strong understanding of healthcare industry trends and terminology .
• Proficiency in social media platforms and tools like LinkedIn Ads, YouTube, Google Analytics, Google Ads, Canva, and SEMrush
• Exceptional writing and editing skills with a focus on clarity and creativity.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Experience with paid social media campaigns is a plus.

• A collaborative, innovative, and mission-driven work environment.
• Opportunities for professional development and growth.
• Competitive salary and benefits package.
• Flexible remote work arrangements.