Assistant Senior Manager/ Senior Manager, Communications, School of Computing

Content Strategy: Develop and implement content strategies aligned with overall marketing objectives. Conduct research on industry trends, market dynamics, and target audience insights to inform strategy and execution. Content Creation and Management: Oversee the creation of high-quality written, visual, and multimedia content, including articles, news bytes, videos, and social media posts. Collaborate with internal and external stakeholders, including subject matter experts, to produce compelling content. Ensure all content is on-brand, consistent in style, tone, and voice to bring out the essence and purpose of NUS Computing. Content Distribution and Promotion: Develop and execute content distribution strategies to maximize reach and engagement. Manage social media channels, email campaigns, and other distribution channels to amplify reach. Campaign Strategy: Develop comprehensive digital marketing strategies aligned with the strategic goals and target audience of NUS School of Computing. Campaign Execution: Implement and manage digital campaigns across multiple channels, including but not limited to website, social media, TV display, and email marketing. Audience Targeting: Utilize segmentation and targeting techniques to reach relevant audiences and maximize campaign effectiveness. Collaboration: Collaborate with the broader NUS School of Computing community to integrate content into overall marketing efforts and initiatives. Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing to continuously improve campaign strategies and tactics. Team Mentorship: Mentor a team of content editors and coordinators to ensure successful execution of content initiatives. Foster a culture of innovation and continuous improvement. Ad hoc projects as assigned. #J-18808-Ljbffr