Associate Manager - Performance Marketing

Role Summary: Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching Investment & Trading platform – Dhan ( In order to do so, it is very critical that we connect with our customers across the entire lifecycle and always aim towards user acquisition, user user acquisition, user growth & user user retention from day 1. You will ‘raise the bar’ for growth basis data driven full funnel marketing based on rapid experimentation. Unlike a traditional marketing manager where they just focus on the customer acquisition, our growth marketeers will focus on the entire customer lifecycle from awareness, acquisition, activation, retention, revenue, referral and so on. As a Performance Marketer you will be continuously challenging your own work with questions around user sign-ups, activations, offers, price strategies, upselling cross selling etc. Hence, it is no longer just marketing, but it is growth with in-depth product and tech involvement. You will be responsible for setting up profitable user acquisition strategies, quality acquisition over quantity, while leading and managing relationships with performance marketers, affiliates and paid marketing experiments using Google, Facebook and other channels. You will be expected to start experimenting with how to improve conversions along the way. This will also require you to have a lot of customer empathy and behavioural psychology. We want someone who is super hands on for this, a growth hacking mindset who believes in settling for the best outcomes - be it cohorts, display ads, copy and also setting benchmarks to beat in terms of return on investments. We believe that growth is too important a function to be managed by any external agency and hence we want in-house experts who will take out customer lifecycle management and help grow exponentially. Expected Responsibilities

• At Dhan, you will develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and short-term / long-term ROI.
• Attitude for settling for nothing, but profitable user acquisition. Think and drive user acquisition as a P & L business itself.
• Build, lead, execute and manage Advt Networks, Performance Marketing partners, Affiliates and large networks.
• Experiment and lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.
• Day-to-day management of online campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, videos etc.
• Lead overall site/app conversion rate optimization and develop and optimize landing page strategy if required.
• Continuously test and optimize new channels, audiences, networks, publishers.
• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition
• Use analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
• Measure everything, champion metrics-driven analysis and decision-making throughout the organization
• Think strategically, analytically, and creatively about new ways to reach customers and increase relevance
• Working closely with product & business owners to ensure a great customer experience
• Continuously test and optimize email marketing

Expected Skills:

• MBA along with a bachelor's degree in marketing, business, finance or related field, and awareness of growth and marketing for tech platforms. For experienced and competent individuals, we would value their experience much more than academics.
• Past and latest experience with a financial services company will be awesome. Banking, financial service, or payment services companies are super!
• 1 year of direct acquisition, growth-focused experience in digital marketing, B2C business and startup experience preferred.
• Experience building a comprehensive digital marketing strategy from the ground up
• Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites
• Creativity to lead campaigns, define target audiences and knowledge of consumer behaviour
• Required to have a thorough understanding of various online and offline marketing funnels
• Very data driven, Sensitivity to potential trade-offs between performance and branding
• Strong sense of ownership with humility and eagerness to learn and grow
• Fluent in English communication, confident, articulate, and self-motivated
• We are a start-up and we are focusing on fast growth with quality products hence the ability to work in a fast-paced environment goes without saying.
• Demonstrated a lot of ownership and proven track record of delivering results, with strong attention to detail and analytical skills.

Location: Mumbai (Borivali East) Candidates from Mumbai (Western Suburbs) would be preferred. This is a work from office opportunity and not a hybrid or remote role. If you wish to join us, email us your resume on skerlyn.soans@dhan.co We are a Great Place to Work! Our culture fosters growth, collaboration, and fulfilment. It's a workplace where every individual is valued, innovation thrives, success is shared, where passion meets purpose and every day is an opportunity to make a difference. Join us in building Raise! Our People & Culture: People and culture are the most important aspects of our business. We are looking for team members just like us, in simple words - good people to work with and demonstrate following personality traits: ● Be super obsessed about ensuring customer satisfaction. (We are here because of our customers, and will be here only if we serve our customers)● We have a single opportunity to serve. (Our customers will give us one opportunity to serve - we can’t let them down. Be it product, uptimes, customer service or any interaction we have to deliver a wow experience.)● Respect your work, your team, your co-workers and our customers. (The only way to get respect is to give it first)● Speed is all that matters. Ship right and ship faster. (You either help the team move ahead fast, or you slow it down. We prefer the first.)● Humility & politeness over arrogance & over-confidence. (If you are the smartest one in the room, bring up others to speed. We are here to serve our customers, not to prove a point.)● Quality over quantity. (It is fine if you pick up a few things to do, but do them exceedingly well.)● Make your hands dirty irrespective of who you are. (Our CEO & COO respond to customers every day. Our CTO codes every day. This is us.)● Talent and Competency over Credentials. (Skills are more important than Credentials, we learned it all the hard way with life & experiences.)● Entrepreneurial, ownership driven and disciplined. (We trust you to help us gain and retain the trust of our customers and our stakeholders)● Less words, more action. (Believe in something? show it by doing things. Not just by talking about it)● Flat hierarchy with open culture & conversations. (You are among all of us, and we all are with you)● Passionate about the business you are a part of. (Do it because you are passionate about it, not because it’s your job.)● Raise is an equal opportunity employer. (We celebrate diversity and inclusion.) About Raise Financial Services At Raise, we are building technology-led consumer products & infrastructure services to serve Indians with Financial Services across financing, insurance, investing, payments and wealth. We are building for the financially aware & financially literate users, largely focussing on the top 25 Mn+ tax paying residents in metros, urban cities & towns in india. Raise will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users. Raise Financial Services is founded by Pravin Jadhav (ex-Founder, Managing Director & CEO of Paytm Money), Jay Prakash Gupta and Alok Pandey. We are backed by Founders & CEOs of leading technology startups like CRED, Flipkart, PhonePe, Pine Labs, Dream11, Zomato, Swiggy, Udaan, Freshworks, Freecharge, Jupiter, Shaadi, RazorPay and others. The company is also backed by institutional investors like Mirae Asset, Beenext, 3One4 Capital, Rocketship VC, Blume Ventures and others. Connect with us: Learn more about our Investing Platform –