Market Research Analyst

About Keka: Keka has been a silent revolution in the making since our launch 10 years ago. Our steadfast focus on building an employee-centric HR platform was well-received by more than 10000 businesses across India and the world. Today we are India’s #1 platform in the segment with the greatest number of new customers adopting the platform. All with zero advertising spend and pure customer love. We are an organization built by our employees. The passion and the extreme ownership that our people bring to the table are contagious. We don’t hide our shortcomings, and we aren’t afraid to ask for help. When we fail, we learn, adapt, and do better in the future. This open culture encourages our people to innovate, regardless of their function and across departmental boundaries. In November 2022, the company secured India’s largest Series A SaaS funding with a whopping $57 million from WestBridge Capital. Market Research Analyst Job Description:

1. Carry Out quantitative and Qualitative Research about market trends in the HRMS domain to generate potential prospect details
2. Identifying Opportunities and Research Prospects
3. Collect data on competitors and consolidate it into actionable items.
4. Ability to interpret large amounts of data and to multi-task
5. Liaising with managers to ascertain the business objectives and what needs to be achieved
6. Improve systems by studying current practices, identifying problems, designing modifications, and introducing improved, structured procedures to ensure better Work Quality
7. Familiarity with each step of the sales funnel
8. Use online market research and catalogue findings to databases
9. Provide support as needed in the various departments, including reporting, data entry, presentation creation, and strategic planning as needed.
10. Meet performance goals and objectives set by upper management and determined upon accepting the position.
11. Understand business objectives and design research methods to discover prospective customer's preferences
12. Carry Out quantitative and Qualitative Research about market trends in the HRMS domain to generate potential prospect details.

1. 2 to 4 years of experience doing Market research.
2. Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)
3. Elementary knowledge of LinkedIn is preferred
4. Prior exposure to tools like LinkedIn Sales Navigator , DiscoverOrg, ZoomInfo , etc.
5. Excellent knowledge of MS Excel and Familiarity with CRM HubSpot .