Performance Marketing Specialist

Company : NSEG India PVT LTD. has been a leading provider in outsource process solutions since 2013. NSEG proudly provides superior performance and quality in all our customer service and back-office processes. In NSEG, we thrive to maintain high quality and standards for the services offered to make NSEG the Vendor of choice. Ahmedabad is a branch office where we have a staff strength of 350 employees. Job Title : Performance Marketing Specialist Job Location : Ahmedabad Job Type : Full-time Salary : Best in the industry Job Timings : 4:00am to 1:00pm Key Responsibilities : -Plan, execute, and optimize SALES-DRIVEN paid marketing campaigns across GOOGLE, META, and other digital platforms to drive customer acquisition and revenue growth. -Manage campaigns across Search, Display, Video, Shopping, and Retargeting with a focus on maximizing ROAS. -Handle end-to-end campaign management, including ad copy creation, keyword strategy, and bidding optimization. -Continuously monitor and optimize campaigns for key metrics like ROAS, CPC, and CPA. -Perform A/B testing for ad creatives, landing pages, and audience targeting to continually improve performance. -Efficiently manage large-scale budgets to maximize results while meeting target KPIs. -Analyze campaign performance and prepare detailed reports with actionable insights to improve ROI. -Collaborate with cross-functional teams, including content, design, and product, to align campaigns with business goals. -Create different buyer’s persona and create campaign to effectively target them. -Stay updated on industry trends, algorithm changes, and new ad features to drive innovation in paid media campaigns. Qualifications :  -Minimum 2-3 Years of relevant Experience is required. -Proficient in MS Office, especially Excel. -Strong understanding of marketing principles and best practices. -Familiarity with digital marketing tools and platforms. -Ability to work collaboratively in a team environment. Perks & Benefits : -Health and Accident Insurance -Saturday half day working -Best work culture Join NSEG Private Limited and be a part of our dynamic team, contributing to the growth and success of our company. For any query email us at hr@nsegindia.com.