Home Online Paid Media and SEO Specialist

Home Online Paid Media and SEO Specialist

Paid Media and SEO Specialist

Full time at infinity brands in Online
Posted on January 14, 2025

Job details

Longmeadow, South Africa | Posted on 09/27/2024 Job Responsibilities:

  1. Develop, execute, and manage paid media strategies (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.) aligned with business goals.
  2. Set clear KPIs for all paid campaigns and monitor performance.
  3. Conduct thorough keyword research to guide PPC and SEO efforts.
  4. Manage budgets, bid strategies, and ensure the highest possible ROI for ad spend.
  5. Ad Creation & Optimization:
    1. Design and write compelling ad copy that drives engagement and conversions.
    2. A/B test creatives, landing pages, and targeting options to optimize performance.
    3. Work closely with the content team to develop appropriate ad visuals and materials.
  6. Performance Tracking:
    1. Use analytics tools (Google Analytics, Facebook Insights, etc.) to measure and report campaign effectiveness.
    2. Identify opportunities to improve campaign performance and scale successful strategies.
    3. Track and report on key metrics (impressions, clicks, conversions, CTR, CPC, CPA, etc.).
  7. Search Engine Optimization (SEO):
    1. Develop and implement an SEO strategy to improve organic search rankings and drive website traffic.
    2. Conduct comprehensive SEO audits and make recommendations for technical SEO improvements.
    3. Identify relevant high-value keywords and optimize on-page content (title tags, meta descriptions, etc.).
    4. Build high-quality backlinks through outreach and link-building initiatives.
  8. Content Optimization:
    1. Collaborate with the content team to ensure that website copy and blog content are optimized for search engines.
    2. Provide keyword recommendations and ensure that content aligns with SEO best practices.
  9. Analytics & Reporting:
    1. Monitor website performance using tools like Google Search Console, SEMrush, and Ahrefs.
    2. Provide regular reports on SEO performance, highlighting key metrics (organic traffic, keyword rankings, backlinks, etc.).
    3. Stay up-to-date with industry trends, algorithm updates, and emerging best practices.

Requirements

Skills & Qualifications:
  1. Educational Background: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. (Equivalent work experience may be considered.)
  2. Experience: Minimum 3-5 years of hands-on experience in managing paid media campaigns and SEO.
  3. Proven track record of managing successful paid advertising campaigns across Google Ads, Facebook, Instagram, and other platforms.
  4. Strong SEO experience, including keyword research, on-page optimization, and link-building strategies.
  5. Experience with tools like Google Analytics, Google Ads, SEMrush, Ahrefs, Moz, and social media ad platforms.
  6. Technical Skills: Proficiency in Google Ads, Facebook Business Manager, and LinkedIn Ads.
  7. Experience with A/B testing and performance tracking.
  8. Familiarity with HTML/CSS and technical SEO best practices.
Additional Qualifications (Preferred):
  1. Google Ads and Google Analytics certifications.
  2. Experience working in a franchise or multi-brand environment.
  3. Experience with eCommerce platforms (if applicable to your business model).
Benefits:
  1. Competitive salary and performance-based bonuses.
  2. Opportunities for growth and development within a dynamic franchise management company.
  3. A collaborative and innovative working environment with a focus on team success.
  4. Flexible working hours and the option for remote work, if applicable.
  5. Access to company-wide training and development programs.
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