Senior Manager/Manager, SITLEARN

Job no: 498780 Department: SITLEARN Contract type: Contract Apply now Senior Manager/Manager, SITLEARN SITLEARN is seeking an experienced and dynamic Marketing Senior Manager / Manager to join SITLEARN, the Continuing Education and Training (CET) division of SIT. As Senior Manager / Manager, the incumbent will lead a team and excel in developing and executing comprehensive marketing strategies that drive leads, engagement, and visibility for our CET course offerings. Key Responsibilities: Drive enrolments and revenue of the CET portfolio mix. Develop and implement integrated marketing campaigns for CET courses, aligning with overall institutional goals and market demand. Lead digital marketing efforts, including SEO, SEM, social media campaigns, and email marketing, to increase visibility and enrolment for CET courses. Oversee the creation of high-quality, engaging content for various platforms, including website, social media, and email newsletters, ensuring consistent messaging across all platforms. Collaborate closely with the client partnership team and faculty to define and market compelling value propositions for CET courses. Manage and coordinate outreach events related to CET offerings, ensuring effective outreach and participation. Collaborate with internal teams, external teams within SIT, and industry partners to develop and execute marketing initiatives that support CET course objectives. Regularly analyse campaign performance metrics and report on ROI, making data-driven decisions to optimise marketing efforts. Utilise marketing automation tools to streamline and enhance the effectiveness of marketing activities. Requirements: Tertiary qualification with at least 5 to 7 years of relevant work experience; prior experience working with educational institutions will be advantageous. Experience in leading a team and collaborating with other divisions and teams in delivering results. Possess a strong background in digital marketing and communications essential for success in this role. Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO/SEM, SalesForce Marketing Cloud, Ms Dynamics - ClickDimensions, and Drupal. Demonstrable knowledge of emerging MarTech trends and familiarity with the latest online technologies and development tools. Excellent written and verbal communication skills. Strong project management skills with the ability to manage multiple initiatives simultaneously and work collaboratively with cross-functional teams. Intermediate skills in Microsoft Word, Excel, and PowerPoint. Meticulous, self-driven, able to work independently and as a team. We offer a hybrid work arrangement that combines remote and in-person work, subject to work exigencies. The successful candidate will be offered a 3-year contract with a view of renewal. Advertised: 25 Sep 2024 Singapore Standard Time Applications close: 28 Feb 2025 Singapore Standard Time #J-18808-Ljbffr