OmniChannel Marketing Executive

The Omnichannel Marketing Executive will be responsible for executing targeted omnichannel marketing campaigns that align with Fairmont & Raffles broader CRM and relationship marketing strategies. This role focuses on creating personalized and data-driven communications to drive customer engagement, retention, and revenue growth across global hotel properties. Key Responsibilities:

1. Omnichannel Campaign Strategy & Execution: Develop, implement, and manage digital marketing campaigns that align with the global CRM strategy. Create engaging, personalized, and targeted content to support promotions, brand advocacy, and customer retention.
2. Customer Journey & Lifecycle Optimization: Collaborate with the CRM Manager to design and execute customer lifecycle campaigns. Ensure consistent communication across all touchpoints and support the creation of personalized experiences, tailoring omnichannel communications based on customer behavior and preferences.
3. Campaign Analysis & Optimization: Utilize data and insights from CRM & Performance tools and analytics to assess omnichannel campaign performance. Provide actionable recommendations for campaign improvement, ensuring continuous optimization to drive higher engagement and conversion rates.
4. Cross-Functional Collaboration: Work closely with internal teams such as the Brand, Product, Ecommerce, and performance teams to align with business objectives and ensure optimal user experience.
5. Hotel Support & Training: Partner with the hotel support team to provide support on email marketing best practices, offering training and guidelines. Ensure email marketing efforts at the hotel level are consistent with Fairmont's overall CRM strategies and goals.
6. Compliance & Data Security: Support in ensuring that all email marketing initiatives adhere to data security standards and comply with regulations such as GDPR and CCPA. Work closely with the CRM Manager to ensure that hotels follow global data protection guidelines in their email communications.
7. Testing & Innovation: Continuously explore new email marketing tools, techniques, and trends. Lead A/B testing efforts and implement innovations to improve customer engagement and email marketing performance.

• A minimum of 3 years of experience in relationship marketing, e-merchandising, digital marketing, and performance.
• Bachelor's degree in marketing, business administration, or a related field.
• Expertise in email marketing and CRM tools, including Salesforce. Knowledge of other tools like MailChimp, Taguchi, Revinate, etc. is an added plus.
• Excellent English, both verbal and written.
• French or Arabic speaker preferred.
• Analytical experience on the job.
• Experience with CRM and email marketing platforms (Salesforce preferred).
• Strong data analysis skills for campaign optimization.
• Understanding of customer segmentation and personalization strategies.
• Knowledge of data security and privacy regulations (GDPR, CCPA).
• Excellent communication and collaboration skills.
• Ability to manage multiple campaigns and projects simultaneously.