Digital Marketing Manager
Full time
at Saudi Petroleum Services Polytechnic
in
Saudi Arabia
Posted on January 12, 2025
Job details
On behalf of our client, we are looking for a Digital Marketing Manager to join their company. Job Summary: The Digital Marketing Manager is responsible for marketing activities such as managing the brand, marketing campaigns including advertising, promotions, market research, sales management, product development, distribution channel management, pricing, and customer service. Responsibilities:
- Development of Digital Marketing Strategies:
- Create innovative digital marketing strategies aligned with the company's business objectives.
- Identify suitable digital channels to maximize reach to the target audience.
- Management of Digital Advertising Campaigns:
- Plan, execute, and monitor online advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads).
- Analyze campaign performance and adjust strategies for improved results.
- Data Analysis and Performance Improvement:
- Utilize tools like Google Analytics to analyze digital data and enhance user behavior understanding.
- Monitor key performance indicators (KPIs) such as visits, engagement, conversions, and ROI.
- Management of Social Media Channels:
- Develop content plans for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Lead digital campaigns on social media to boost engagement and build lasting relationships.
- Search Engine Optimization (SEO) Enhancement:
- Implement SEO strategies to ensure high visibility in search results.
- Monitor performance and adjust SEO tactics to enhance site ranking.
- Website Content Management:
- Update website content to improve user experience and meet company goals.
- Enhance user interfaces (UI) and user experience (UX) for increased site effectiveness.
- Email Campaign Management:
- Develop email marketing campaigns to drive customer interaction and conversions.
- Design targeted email messages based on data analytics and audience segmentation.
- Report Preparation:
- Compile regular reports on digital marketing campaign performance, expenditures, and revenue analysis.
- Provide recommendations to senior management for potential strategy modifications or enhancements.
- Staying Current with Digital Trends:
- Monitor the latest digital marketing trends, tools, and best practices to adapt to market changes.
- Apply emerging trends to create innovative marketing concepts and attract new clientele.
- Digital Team Management:
- Lead and guide the digital marketing team, including task delegation, training, and mentorship.
- Collaborate with other departments such as sales and creative to ensure efficient strategy implementation.
- Marketing Diploma
- Bachelor's Degree in Marketing
- High-level administrative skills and concepts.
- Skills and abilities to maintain and retrieve employee documents and records, and manage human resources.
- Skills and abilities to plan work and tasks assigned.
- Skills and abilities to coordinate and edit meeting agendas.
- Proficiency in using office and mobile computing devices.
- Ability to handle work pressure.
- Excellent communication, negotiation, and interpersonal skills.
- Computer skills
- Administrative skills
- Effective communication skills
- Good appearance
- Self-confidence
- Ability to convey information easily.
- Calm and non-reactive demeanor
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