SEO and PPC expert
Full time
at Exclusively Remote
in
Online
Posted on January 11, 2025
Job details
Remote SEO and PPC Specialist Position: SEO and PPC Specialist (Remote) Working Hours: US hours (4 PM - 12 AM SA time) Location: Remote Experience Required: Minimum of 4+ years of proven experience in SEO and PPC Key Responsibilities:
- Search Engine Optimization (SEO):
- Conduct keyword research and develop targeted SEO strategies.
- Optimize on-page elements, including meta tags, content, and internal linking.
- Perform technical SEO audits and recommend improvements.
- Monitor and improve organic search rankings and website traffic.
- Analyze competitor strategies and implement findings where applicable.
- Pay-Per-Click (PPC) Campaigns:
- Plan, execute, and optimize PPC campaigns across platforms (Google Ads, Bing Ads, Facebook, etc.).
- Conduct A/B testing of ad creatives and landing pages to improve conversions.
- Monitor budgets, bid strategies, and ROI for all campaigns.
- Analyze campaign performance and prepare detailed reports for stakeholders.
- Analytics and Reporting:
- Use tools like Google Analytics, Google Tag Manager, and other relevant platforms to track and report campaign performance.
- Provide insights and recommendations for continuous improvement.
- Develop monthly and ad-hoc reports showcasing key metrics, achievements, and future plans.
- Collaboration and Strategy Development:
- Work closely with content creators, developers, and other stakeholders to implement effective SEO and PPC strategies.
- Stay updated with industry trends, algorithm changes, and best practices in SEO and PPC.
- Minimum 4+ years of hands-on experience in SEO and PPC.
- Proficiency in tools such as Google Ads, Google Analytics, SEMrush, Ahrefs, and other SEO/PPC tools.
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills.
- Ability to work US hours (4 PM - 12 AM SA time).
- Reliable internet connection and a dedicated workspace for remote work.
- Experience working with US-based clients or markets.
- Knowledge of local SEO and multi-location strategies.
- Certification in Google Ads or other relevant platforms is a plus.
- Flexible remote work environment.
- Opportunity to work with international clients and cutting-edge tools.
- Competitive compensation based on experience.
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